In this time of change, companies are questioning almost everything about how they find and reach customers. As they shift their marketing plan, budget, and priorities towards social media, however, they often overlook the most critical element of all: the brand itself.
Why are so few companies and brands remarkable? What does it mean to have a truly social brand? Please join us for a compelling discussion of ideas for improving your brand and social media efforts.
Questions Answered
· The most common branding mistake
· How to adapt your traditional branding for social spaces
· Why so many brands have lost their voice (and how to get it back)
· The 3 attributes of a social brand
· How to create conversations around your brand
· The right way to measure online brand performance.
Speaker
Krim Stephenson writes and consults about communication, perception, and persuasion. He has 15 years of experience in leading communications efforts at organizations like Microsoft, Honda, Chase, and the U.S. Government. A former journalist with Bloomberg News, he helps companies express what’s most compelling and social about their brand. He is the Head of Client Services at Arlington Mill Group. Krim and his wife Cathy live in San Carlos, California, and are expecting their first child.
Website: www.arlingtonmillgroup.com
Blog: www.blindedbymarketing.com
We also be doing a major fundraising event at the end of this meetup - please read below for a list of all these amazing companies and people who contributed their products and services to help getting more much needed money to support people of Haiti.
Gourmet dinner and wine are included!
$20 in advance; $30 at the door
List of companies and individuals who donated their products and services to be auctioned off at this meetup to raise funds in support of people of Haiti:
Donating catering for this event.
Charlene Li has donated 2 autographed copies of her books:

Shel Israel has donated 2 autographed copies of his book "Twitterville". 
Natalie Petouhoff has donated 1 day of consulting services!
Thank You!
Refunds offered if:
Payments you make go to the organizer, not to Meetup. You must make refund requests to the organizer.
Log in to Meetup with your Facebook account.
Great presentation - very informative!