February 9, 2010 6:30 PM - 15 attended

Find Your Social Brand

In this time of change, companies are questioning almost everything about how they find and reach customers. As they shift their marketing plan, budget, and priorities towards social media, however, they often overlook the most critical element of all: the brand itself.
Why are so few companies and brands remarkable? What does it mean to have a truly social brand? Please join us for a compelling discussion of ideas for improving your brand and social media efforts.
Questions Answered
· The most common branding mistake
· How to adapt your traditional branding for social spaces
· Why so many brands have lost their voice (and how to get it back)
· The 3 attributes of a social brand
· How to create conversations around your brand
· The right way to measure online brand performance.
Speaker

Krim Stephenson writes and consults about communication, perception, and persuasion. He has 15 years of experience in leading communications efforts at organizations like Microsoft, Honda, Chase, and the U.S. Government. A former journalist with Bloomberg News, he helps companies express what’s most compelling and social about their brand. He is the Head of Client Services at Arlington Mill Group. Krim and his wife Cathy live in San Carlos, California, and are expecting their first child.
Website: www.arlingtonmillgroup.com
Blog: www.blindedbymarketing.com


We also be doing a major fundraising event at the end of this meetup - please read below for a list of all these amazing companies and people who contributed their products and services to help getting more much needed money to support people of Haiti.


Gourmet dinner and wine are included!

$20 in advance; $30 at the door

List of companies and individuals who donated their products and services to be auctioned off at this meetup to raise funds in support of people of Haiti:


Donating catering for this event.

Donating 3 Flip cameras!!

Charlene Li has donated 2 autographed copies of her books:


Shel Israel has donated 2 autographed copies of his book "Twitterville".


Natalie Petouhoff has donated 1 day of consulting services!


Please let me know if you or your company is interested in contributing.
Thank You!

  • Nicole Mossinger
    Nicole Mossinger

    Great presentation - very informative!

    Posted February 10, 2010 at 11:39 AM
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15 attended
4.50 4.505 (5 ratings)
  • Event Host
    Tatyana Kanzaveli
    Chairman
  • Event Host
    PAM
    Assistant Organizer
  • Ken Bauer
    Excellent presentation. I was impressed with experience and quality of the group.
  • Ken Castle
    Great overview on the myths and realities of branding, and the ability of social media to make both positive and negative impacts on a brand.
  • doug friedman
    Really enjoyed the group-- very lively conversation amongst very intelligent people. Also, Krim Stephenson, the speaker, did a terrific job.
  • A former member

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Radian6

Radian6 provides the social media monitoring platform.

Coffee Bean Technology

Social CRM for mid-size companies!

RightNow

RightNow is a proud sponsor of September 2010 Global Social CRM meetup!

Attensity Corporation

Attensity helps companies better utilize customer conversations.

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