AGENDA

The Many Facets Of Influence
How to outreach, engage, and build trust with key stakeholders

Panelists will be providing their perspective on these critical questions about influence:

1. What is influence and how do we align it with business value?

2. Myth versus reality on influence.

3. Key success factors of influence.

4. Identifying influencers. Who and why?

Bring your questions, join the conversation, and engage!

R “Ray” Wang is a Partner with Altimeter Group and the author of the popular enterprise software blog “A Software Insider’s Point of View”. The blog focuses on enterprise apps strategy, vendor selection, software contract negotiations, and emerging business and technology trends.

Michael Brito is currently the Vice President of Social Media at Edelman Digital. His principal areas of expertise include digital marketing, social media and integrated brand marketing communications through the social web. He currently provides strategic counsel, guidance and best practices to one of Edelman’s top global accounts.

Michael joined Edelman in November 2009 after two years of working for Intel Corporation where he served as a global social media strategist focusing on the consumer segment. He was instrumental in driving social media programs, campaigns and initiatives emphasizing authenticity and long-term relationship building with influencers and consumers. He is currently on the Interim Board of Directors for the Social Media Club, a business advisor for Izea, Inc. and is the founder of Silicon Valley Tweetup. He is a frequent speaker at BlogWorld Expo, MarketingProfs Digital Mixer as well as a guest lecturer at local universities in the Bay Area to include Cal Berkeley, Stanford and Saint Mary’s College.

Barbara French is an expert on the experts. Through her company, Tekrati, she helps over one hundred fifty thousand people each year connect with the experts and knowledge they need to achieve their business objectives. She publishes 3 directories, 2 news services and the popular influencer marketing blog, "Sway". Barbara consults on influencer marketing and advises on industry analyst programs. She's worked on client engagements with such notables as IBM, Microsoft, Orange Business Services and Salesforce.com and is a trusted advisor to top ranked tech influencers and agencies.

Ali McCourt is a product manager for TurboTax, and manages the TurboTax Inner Circle - a
group of 25,000 customer volunteers who work alongside product and marketing teams to help
build better products and services. Ali has been with Intuit for three years, and in that time has
won a Forrester Groundswell award for Company Transformation, and was also a team member
that won Intuit’s Speed in Action award in 2009 for applying rapid prototyping process to quickly
test concepts with customers.

Michael Wu is the Principal Scientist of Analytics at Lithium Technologies Inc. Michael received his Ph.D.
from UC Berkeley's Biophysics graduate program. His graduate research focuses on modeling the human
brain, specifically the visual cortex, with techniques from math, physics, statistics, and machine learning.
Currently, Michael is applying similar data-driven methodologies to investigate and understand the
complex dynamics within online communities as well as the greater social web. Michael has developed
the Community Health Index (CHI) and many predictive social analytic algorithms that bring Lithium
closer to its vision of "one portal to manage the entire social web." To tackle challenging problems like
the value of WOM and social media ROI, Michael collaborates with academicians to conduct research on
these important topics of social media that are presently unsolved.

Michael has been a DOE fellow during his graduate career and was awarded 4 years of full fellowship
plus stipend under the Computational Science Graduate Fellowship. During his fellowship tenure, he has
also served at the Los Alamos National Lab, conducting cutting edge research in machine learning and
face recognition. Prior to his graduate research, Michael received his undergraduate degree from UC
Berkeley triple majoring in Applied Math, Physics, and Molecular & Cell Biology.

Registration: $20 in advance; $30 - at the door

Gourmet dinner and wine are included!

Agenda:

6:30 - 7:00 pm - Dinner and Networking
7:00 - 8:30 - Panel Discussions, Q&A

Event hashtag: #baexec

Foursquare: http://foursquare.com...

See you all soon!
Tatyana