Web, Game and Social Media Analytics Group Message Board › Online Marketing Analyst Role
Palo Alto, CA
Sage Consulting Associates is looking for an Online Marketing Analyst to work for an online network infrastructure and securities company in Mountain View, CA. This person will focus on analytics across channels for the consumer based e-commerce business unit.
*Analyze, monitor, assess and evaluate key performance indicators for each online marketing channel globally.
*Create and maintain reports and dashboards for web acquisition channels.
*Ensure all acquisition channels are measured using the same methodologies.
*Work cross-functionally with groups such as the Business Intelligence and Engineering teams to create data repositories.
*Investigate and understand the impact of systematic and seasonal factors on campaign performance, being able to recognize factors behind unexpected results.
*Gather competitive intelligence data and provide insight into opportunities for each marketing channel.
*Ensure that required tracking and instrumentation is in place to collect and aggregate accurate data.
*Coordinate budget monitoring across online marketing channels.
*Coordinate and lead weekly meetings for cross-channel coordination to ensure overall success with web driven marketing initiatives.
*3+ years of experience in an analytical role in the high-tech industry, preferably with previous exposure to e-commerce
*Ability to clearly communicate across several different groups within the company
*Strong knowledge of Excel, Access or relational databases
*Working knowledge of SQL
*Experience using web analytics tools, preferably Omniture
*Familiarity with Business Objects or similar tools
*Previous understanding of online marketing, particularly SEO, paid search and affiliates
Details: Temp-to-Perm, 5 days on-site
Location: Mountain View, CA
Please email firstname.lastname@example.org if you're interested in applying or learning more.