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Makers Institute Class: What's Strategy Got to Do With It?

Lee-Sean Huang, Co-Founder & Creative Director of Foossa, Thursday April 17th for Makers Institute Class: What's Strategy Got to Do With It?


To purchase your ticket for this class visit Eventbrite here:



The word “strategy” originates from the battlefield, but we now use it in the context of social innovation. Defined as “a plan of action designed to achieve a goal,” strategy could be a plan for directing troops and military operations to win a war or for figuring out a way to make your social venture succeed. “Figuring things out as they come along” is a kind of strategy, but it is not often the most effective one.

In this class, you will learn how to make a strategic plan that works for you. Developing a robust strategic plan will equip you with a compass to guide you build your venture, help you make decisions, and increase your chances of success.


• How to demystify and define the term “strategy”

• Why strategy is essential during all stages of your project

• How strategy can help you take control of your workflow and the outcomes of your actions.

• A simple set of frameworks you can apply to your strategic process.


• Changemakers who want to learn what necessary steps before launching a project or social venture

• Professionals who have an idea for a project, organization or business that will drive social change

• Anybody who wants to demystify “strategy” to make it less of a buzzword, and more into something useful and usable in your own work.



Lee-Sean Huang is the co-founder and creative director of Foossa. He is also affiliated with Purpose, where he has worked as a designer, strategist, and now as an advisor. He has devoted his career to working with social enterprises, nonprofits, and communities to create transformative experiences for positive social change. He has collaborated with organizations including:, Human Rights Watch, the United Nations, the SEIU, Creative Commons, Made in the Lower East Side, and Afro Brazil Arts. He is also the author of the forthcoming guide, What’s Strategy Got To Do With It  which forms part of the Social Good Guides  produced by the Social Innovators Collective.

Lee-Sean holds a Bachelor’s degree in Government from Harvard and a Master’s degree from the Interactive Telecommunications Program at New York University.

You can learn about his current work here and his background on his LinkedIn page here.



• The Power of Purpose & Your Personal Mission - Thursday, March 20th

• Lean Startup for Social Good 5-Class Series - Thursdays, March 20- April 17th

• Intro to Social Entrepreneurship - Tuesday, March 25th

• Pro Bono Services: Branding + Identity + Design - Monday, April 7th

• How Long Is Your Financial Runway? Bootstrap Year 1 - Monday,  April 7th

• How To Become a B Corp - Wednesday, April 9th

• How To Choose a Legal Structure - Monday, April 14th

• What's Strategy Got To Do With It? - Thursday, April 17th

• Startup Funding for Social Entrepreneurs - Tuesday, April 22nd

• The Modern Social Venture Business Plan - Thursday, April 24th


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WeWork empowers entrepreneurs and small businesses to succeed by providing beautiful workspace, a collaborative community, accessible services and benefits. With 7 locations in New York City, Washington D.C., Chicago, Los Angeles, San Francisco and Seattle, WeWork is quickly becoming one of America's premier co-working communities. Learn more at


The Makers Institute is the social good business school of Be Social Change focused on equipping founders, professionals, and creatives with the entrepreneurial skills needed to build sustainable startups, nonprofits, and purpose-driven careers. Through applied learning and practical training we help people develop 21st century business skills needed to create positive and sustainable impact. We offer classes, workshops, and boot camps in the following areas: business foundations, funding, communications, technology and professional development.

Learn more about the Makers Institute at

Refund Policy:  Refunds can be issued in full up to 48 hours prior to the start of the class by contacting Be Social Change.

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