Turning Mediocre Products into Awesome Products w/ Bryan Zmijewski founder ZURB

Please RSVP at the Lean Startup Circle

How many product ideas never make it to market? Why does this happen so often? ZURB uses a holistic approach to design for people, inside and outside the organization. This talk is a practical look at the design process and techniques everyone should know, including:

  • Sketching to sell and open up the idea.
  • Creating a product blueprint with proof points.
  • Finding team overlap between Marketing, Design, and Engineering.

This people-centered, holistic approach to design makes Apple and other innovative companies what they are today.

As always, beer, food, and a good hang with great people is included thanks to the generous folks at Carr / Ferrell! (Who we're also trusting to help setup LSC as a company) After expenses, extra proceeds go to building out LeanStartupCircle.com for the community.

Please RSVP at the Lean Startup Circle

Bryan Zmijewski's Secret Origin Story

Bryan is ZURB’s original mid-westerner, growing up in Minnesota and finally trekking to California when he was accepted into Stanford University. Not only did Bryan make it out of Stanford with a degree in product design, but the university eventually asked him back to teach in the Product Design Department. Besides teaching at Stanford for 10 years, Bryan worked as a toy designer in the early days of his career, designing toys for Skyline Toys, which IDEO eventually bought out.

After leaving the playful world of toy design, Bryan started 3 businesses, including ZURB in 1993. Over the past 13 years, Bryan’s advised more than 150 start-ups on how to build better products quickly and has created over a half-a-billion dollars in market capitalization.

>> Click here to tweet about this event <<

Please RSVP at the Lean Startup Circle

Join or login to comment.

6 went

People in this
Meetup are also in:

Create a Meetup Group and meet new people

Get started Learn more

Meetup has allowed me to meet people I wouldn't have met naturally - they're totally different than me.

Allison, started Women's Adventure Travel

Sign up

Meetup members, Log in

By clicking "Sign up" or "Sign up using Facebook", you confirm that you accept our Terms of Service & Privacy Policy