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SCALING OF GOOD - Small Smart Moves for Outsized Results

The future is uncertain and the social challenges facing the world today are widespread, complex and dynamic. In a day and age where ‘dynexity’ seems to be the new world order, how can we learn to limit the spread of problems and learn to scale the solutions?

“Through Scaling, smart movers are able to quickly establish substantial market influence – or define entirely new markets. Furthermore, good use of Scaling techniques can be significantly more cost effective than traditional advertising or lobbying activities”, according to this evening´s speaker Mark Turrell.

During the Peace Innovation Lab, Mark will introduce challenges and opportunities for scaling of social projects to maximize the impact of a social innovation. He will amongst others dissect successful cases of innovations that has spread rapidly in non-linear fashion, seemingly self- propelled and with relatively little effort, resulting in an outsized impact.

Afterwards you will have time to develop scaling ideas for your own initiatives, or assist others´ developing theirs. In the end, we will share the collective insights and discuss Scaling overall.

Good - Better - Best! Let´s Scale!


1845 Doors open

1900 Welcome - What is the Peace Lab?

1915 Inspiration: Introduction to Scaling concept, Scaling Frames and a case study (50 Shades of Grey) by Mark Turrell

1945 Collaborative work: Groups go through exercise to develop scaling ideas for their own initiatives

20.30 Report back; share insights on their effort plus scaling overall.

20.55: Call to action: Invite the participant to join Mark´s scaling community to share case studies, etc

21.00 Beer o´clock! (at Restaurant in Deutsches Theater,

Schumannstraße 13 A, 10117 Berlin,

Speaker introduction

Mark Turrell is the author of "Scaling" (published on Amazon Kindle Dec 2013) and founder & CEO of Orcasci, a strategy and marketing agency specializing in designing programs that ‘spread’ products, services, ideas and behaviors. Orcasci’s toolset for the Science of SpreadTM leverages scientific concepts and social networking technology to help you get people engaged and deliver change. Its unique approach rapidly achieves impressive results, drawing on insights from neuroscience, behavioral science, network science, collective intelligence and innovation.

Mark is passionate about helping people change the world for better and is keen on finding ways to spread and scale good things faster. With Orcasci he has worked on projects as diverse as elections, smoking cessation, and motion picture marketing.

Mark was nominated as a Technology Pioneer by the World Economic Forum in 2008, and a Young Global Leader in 2010. He has been a member of the Clinton Global Initiative, through his work at Imaginatik.


Berlin Peace Innovation Lab, as part of the Stanford Peace Innovation Lab global network, focuses on how technology is facilitating emerging and measurable social changes toward global peace. The Berlin Peace Innovation Lab provides design frameworks, principles and methodologies for interventions that will increase positive engagement at scale.

BMW Foundation inspires and supports people to work for the common good and for a society that is capable of meeting the challenges of the future. To this end they engage in cross-sector collaborations with partners across the globe to search for innovative solutions in politics, business and society.

Limited Space

60 people can fit in the room. "First come first serve".

*If you have signed up, and cannot attend, please make sure to delete your participation, to leave room for others to attend. Thank you!

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  • Donovan

    Very interesting topic and it will definitely help with some of the ideas that have been floating around in my head for a while.

    December 12, 2013

    • Anne Kjær R.

      Thank you Donovan, I look forward to hearing more about those ideas next year. Maybe some of the Peace Lab´sters can help...

      December 13, 2013

  • A former member
    A former member

    Very inspiring - learned a lot, thank you very much for the informative talk!

    1 · December 12, 2013

    • Anne Kjær R.

      Thank you Yvonne. It was great to have you there. I hope we will get the chance to talk next year!

      December 13, 2013

  • Fabian G.

    Thank you very much for this great evening. I'ts a pleasure to meet such inspirational people!

    December 13, 2013

    • Anne Kjær R.

      Fabian, Thank you for your wonderful feedback. Recommendations on books on CSR coming your way!

      December 13, 2013

  • Hubert

    I will steal this book.
    Or, taking Mark's 9th commandment to my heart, I might be just to lazy to do that and go to evil Amazon and buy it there.

    1 · December 13, 2013

  • A former member
    A former member

    once again an inspiring topic, great speaker, fantastic audience/Stimmung. Thanks so much!

    1 · December 13, 2013

    • Anne Kjær R.

      Thank you for your wonderful feedback Stef! It was great to have you back. I wish there was a lot more time to talk to everyone. Next year!

      December 13, 2013

  • Marie-Luise P.

    was so looking forward, especially to this theme. Unfortunately I can not join this week. Its a shame! Have a good lab on thursday! Hope to see you next time again!

    December 10, 2013

    • Anne Kjær R.

      Dear Marie-Luise, we are sorry that you won´t be able to make it, but I hope to see you back at the lab in the new year. Best wishes and merry Christmas, Anne

      December 11, 2013

    • Marie-Luise P.

      Happy Christmas to you as well, have a good meetup tomorrow, see you in the new year!Cheers, Marie-Luise

      December 11, 2013

  • A former member
    A former member

    Hey, glad a place opened up! I'm stef, graphic designer, medical illustrator, prone to bouts of enthusiasm and random excitement. Looking forward to it all...

    1 · December 9, 2013

  • Song E L.

    Maketer for good / traveler / social Innovator

    December 9, 2013

  • Andreas Cem V.

    Leider kann ich nicht.

    December 7, 2013

    • Anne Kjær R.

      Andreas, we hope you can make it another time, next year. Best wishes Anne

      December 8, 2013

  • Mathias B.

    November 23, 2013

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