Big Data Bellevue Meetup takes place at inome headquarters in Bellevue. inome provides the only centralized service for delivering comprehensive information about people, places, organizations, and their connection to each other. Our state-of-the-art big data technology platform is utilized across a wide range of industries to implement specific solutions.
On the third Wednesday of each month, we invite an industry leader in Big Data to give a presentation followed by a lively discussion on big data technology and its impact on business.
This month's speaker is: Matt Schumpert, Director of Product Management at Datameer.
Matt has been working in the enterprise infrastructure software space for 15 years in various capacities, including product management, sales engineering, management and strategic alliances. An early employee of Big Data pioneer Datameer, Matt is currently focused on driving the strategic direction and technology strategy for Datameer’s flagship Big Data analytics product. Matt holds a BS in Computer Science from the University of Virginia.
"Don’t just ‘map' your customer journey. Plot it!”
Today more than ever, the roles of CMOs and line of business executives have become data-driven. Marketing executives who leverage data to understand prospect and customer behavior have gained an edge over their peers. Big Data rises to the challenges of mining vast amounts of interaction data being generated from the fragmented channels of mobile, web, social media, email, and transaction processing systems, and turning them into new insights that drive customer acquisition and retention.
Join Matt as he discusses and showcases how leading edge companies are leveraging big data to:
• Combine customer interaction data to map the customer journey
• Understand high-value customer behavior
• Pinpoint the most common paths to customer churn
• Perform market basket analysis to help with cross-sell and up-sell
inome graciously provides free drink and pizza!