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Introduction to Snowplow - an open source event analytics platform

Snowplow is an open source event analytics platform built on Hadoop, Amazon Kinesis & Redshift

Snowplow is a web and event analytics platform with a difference: rather than tell our users how they should analyze their data, we deliver their event-level data in their own data warehouse, on their own Amazon Redshift or Postgres database, so they can analyze it any way they choose. Snowplow is used by data-savvy media, retail, and SaaS businesses to better understand their audiences and how they engage with their websites and applications.


1. Intro to Snowplow - why we built it, what needs does it solve
2. Current Snowplow design and architecture
3. Agile event analytics with Snowplow & Looker
4. Evolution of Snowplow - from web analytics to a business' digital nervous system with Amazon Kinesis
5. Snowplow research & roadmap - event grammars, unified logs, feedback loops

Presenter Bio:
Alex Dean is the co-founder and technical lead at Snowplow Analytics. At Snowplow Alex is responsible for Snowplow's technical architecture, stewarding the open source community and evaluating new technologies such as Amazon Kinesis. Prior to Snowplow, Alex was a partner at technology consultancy Keplar, where the idea for Snowplow was conceived. Before Keplar Alex was a Senior Engineering Manager at OpenX, the open source ad technology company. Alex lives in London, UK.

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