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Introduction – Data mining Vs. classic BI

• The benefits of B2C companies from using data-mining based personalized recommendations
• Introduction to GSTAT solutions
• Business cases – Next Best Offer and retention Optimization - Telecom, Finance and Retail
• Q & A

Instructor Bio:
Shamir Segal is the CEO of GSTAT Software Solutions. Prior to that, Mr. Segal held the position of Senior VP marketing and business development, as well as serving as a member of board of GSTAT management. Mr. Segal played a major role in GSTAT's growth and its success in the sale of GSTAT software products to dozens of clients in the areas of finance, communication and retail, in Israel and abroad. Mr. Segal has more than 10 years’ experience as a senior consultant for marketing divisions and project management in 1-to-1 marketing in leading organizations , with particular expertise in churn prediction and next best offer/action in communication companies and banks.
Before joining GSTAT, Mr. Segal served as officer of a DB system administration and development team in the IDF payment administration.
Mr. Segal holds a bachelor’s degree in economics and business administration from the Hebrew University and an MA in business administration, specializing in hi-tech entrepreneurship, from Ben Gurion University in Beer Sheva.

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