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Creating Business Value - Use Cases in CPG/FMCG, Retail & E-Commerce.

Every professional or employee in every company must understand how decisions are and will be made using data, analytics and technology to align and execute on big data transformations to create, grow optimize, & generate business value.

In this session, we will discuss how Business Value is created from Big Data Use Cases in CPG/FMCG, Retail and E-Commerce.
We will also show you how to look at them from THREE Lenses:

Decision Maker Lens
Business Analyst Lens
Technologist Lens 


• 6:00 – 6:30
Registration & Networking 

• 6:30 – 7:00 

- Introduction to CPG, FMCG, Retail, E-Commerce
- Big Data Use Cases (one for each) and its Impact on Business Value

• 7:00 – 7:30 

Discussion of Uses cases from the POV of:
-  Data-Driven Decision Maker
-  Business Analyst
-  Technologist

• 7:30 – 8:00

Use Case Takeaways for
- Business Professionals
- Business Analytics Professionals
- Technology and Engineering Professionals

• 8:00 – 9:00


Balu Rajagopal,
President & CEO,
Rightedge Business Value Consulting

Mahesh Kumar,
President & CEO,
Tiger Analytics

Click here to see the full bios of the presenters. 

Join or login to comment.

  • A former member
    A former member

    Good business basics. I was hoping to see more big data specific cases/examples, including an overview of the basic architecture and tools used to get results. This seemed very traditional in data structures and algorithms used for the analysis. But again, good business basics were presented.

    October 11, 2013

    • Todd B.

      "Big Data" is a new buzzword for traditional methods.

      October 11, 2013

  • Rajesh

    Good presentation Mahesh and Balu...useful info on Retail problems.

    October 10, 2013

  • Balu R.

    Hi All

    Thanks for the great turnout and your feedback.

    Here are the slides....


    October 9, 2013

  • Brad S.

    Pretty average

    October 9, 2013

  • Chetan B.


    I am a student at SJSU. can I attend this meetup? I want to have information on big data and cloud.

    October 7, 2013

  • A former member
    A former member


    October 3, 2013

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