Big Data Week Message Board › Social Gaming to Gamification

Social Gaming to Gamification

Stewart T.
user 4087854
Group Organizer
Manchester, GB
Good afternoon

Im hosting an event in two weeks time that I would like to make you aware of, also if you are interested or would like to suggest people for the panel then please get in touch, this is a hot topical subject for 2011.

Date: 14th March 2011
Venue:  Olswang, 90 High Holborn, WC1V 6XX
Time: 18.00 - 21.30 (19.00 Start)
Tickets: £35+VAT


Social gaming is all about playing with others and the digital incarnation is
now an industry with 100 million people playing online games generating in
excess of $1 billion in revenue in 2011. Facebook and RenRen (China) has
changed the stereotype image of games players and bought in a wider
demographic.  These changes mean that 2011 is predicated to be the year in
which gamification becomes the norm.

Gamification uses the same mechanics that hook gamers but applies them to
your daily interactions. It is seen by marketers as an effective way to
create loyalty, increase the value of the customer and generate new business.
By way of example in the real world is the supermarket loyalty card, buy
more, get more point, get more rewards, buy this 2 for 1 for more points and
more prizes.  Are you a sucker for badges on Foursquare?

Join us in the debate and learn how social gaming is moving to gamification
and how those socially active players will be the focus real time target for
consumer brands.


Thanks and see you all soon

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