March 27, 2013 · 5:30 PM
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Your company has a Mission Statement, and maybe a Vision Statement, but do you have a written Positioning Statement? A Positioning Statement is a one to two sentence statement that conveys what you do for whom, to uniquely solve an urgent need. Sound easy to develop? It's not. But it is worth the effort. Writing a Positioning Statement is a very useful exercise because it requires you to identify, then articulate in a concise and brief statement your distinct value to your customer in relation to your competitors. Join Bizdom and branding & PR pro Nikki DiFilippo as we help you craft a meaningful positioning statement for your startup or business. Event starts at 5:30pm with a half hour for networking. We'll discuss positioning statements starting at 6:00pm and 15 minutes of Q&A at 6:45pm. Event concludes at 7:00pm. We'll provide appetizers and beverages.