How to Develop a Killer Positioning Statement

  • March 27, 2013 · 5:30 PM
  • This location is shown only to members

Your company has a Mission Statement, and maybe a Vision Statement, but do you have a written Positioning Statement? A Positioning Statement is a one to two sentence statement that conveys what you do for whom, to uniquely solve an urgent need. Sound easy to develop? It's not. But it is worth the effort. Writing a Positioning Statement is a very useful exercise because it requires you to identify, then articulate in a concise and brief statement your distinct value to your customer in relation to your competitors. Join Bizdom and branding & PR pro Nikki DiFilippo as we help you craft a meaningful positioning statement for your startup or business. Event starts at 5:30pm with a half hour for networking. We'll discuss positioning statements starting at 6:00pm and 15 minutes of Q&A at 6:45pm. Event concludes at 7:00pm. We'll provide appetizers and beverages.

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  • Helen

    Unfortunately I had to opt out at the last minute today, I'm a little under the weather. Is it possible to have a copy of the slide deck forward to me? I would greatly appreciate this gesture since I'm currently working on my positioning statement. Thank you.

    March 27, 2013

    • Bizdom C.

      Hi there! We're currently working on getting the slide deck posted in a public/shareable place. We'll let you know when it's up!

      April 2, 2013

    • Helen

      Great! Thanks! I really appreciate the gesture.

      April 3, 2013

  • Dustin L.

    Awesome Content. Unique Presenter. Unforgettable Experience.

    1 · March 27, 2013

  • Bizdom C.

    We are excited to host the Meet up tonight with Nikki DiFilippo! Don't forget, we are located at 250 W. Huron Rd. Suite 203. Enter through the class doors next to the Ritz and check in with the guard.

    There is plenty of parking around Tower City. We will have apps & bevs during the meeting. See you tonight!

    March 27, 2013

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