Startup Marketing Series: The Entrepreneurs Guide to Marketing Success

  • May 28, 2013 · 5:30 PM
  • Bizdom Cleveland

Paul Roetzer, Founder and CEO of PR 20/20 is a speaker, writer and advocate for change and innovation within the public relations and marketing industries.

The Startup Marketing Series is a three-part series that will teach you how to market your business from early growth to hockey-stick rise in customers.

We'll start at the beginning. From minimum viable product (MVP), to major player in an emerging space. You'll learn through Paul's experience what it takes to build brand, generate leads, convert leads into sales, and increase customer loyalty.

The three-part series includes;

Marketing Assessment May 28 -- How to analyze your company, allocate resources and build a strong core

Session 1 demonstrates how to utilize subjective assessments -- from the viewpoint of internal stakeholders -- to build a solid marketing foundation for your startup.

The Scorecard June 4 -- How to build a customized marketing performance dashboard

In Session 2, we'll build a custom Scorecard that will house all primary and secondary metrics, and serve as a model for your startup.

The GamePlan June 11 -- How to drive growth with integrated marketing campaigns

In Session 3, we'll develop a GamePlan and demonstrate a process for connecting all activities to audiences and outcomes. The GamePlan will concentrate resources at the top of the marketing funnel, in order to build assets that can be leveraged to accelerate success (website traffic, social reach and influence, contact databases, etc.)

Join or login to comment.

  • Tracy G.

    I'd love a recommendation for affordable parking for next week! Thanks.

    May 28, 2013

    • Bizdom C.

      Thanks for the recommendation, Meseret!

      May 29, 2013

    • Michael M.

      I was going to suggest the same place. 0.4 miles to Bizdom.

      May 29, 2013

  • Anthony S.

    I'd happily car pool next week from LaunchHouse (Chagrin & Lee) and valet. $12 / 4 peeps = $3 each + No walk

    Any takers?

    May 29, 2013

  • Kendall S.

    Program was good, but getting to Bizdom is awful. Parking is expensive. This location is unfortunate for startups and low budget beginning companies.

    May 29, 2013

  • Ann R.

    I'm not available for June 4th meeting will there be some way to get the information?

    May 27, 2013

    • Tracy G.­1

      May 29, 2013

  • Kathy D.

    Great speaker and content.

    May 28, 2013

  • A former member
    A former member

    Hello, I just joined this group. Is there a fee for this event?

    May 26, 2013

    • Bizdom C.

      Hi Lisa, welcome! This is a free event.

      May 28, 2013

43 went

People in this
Meetup are also in:

Create your own Meetup Group

Get started Learn more

I'm surpris ed by the level of growth I've seen since becoming an organizer, it's given me more confidence in my abilities.

Katie, started NYC ICO

Sign up

Meetup members, Log in

By clicking "Sign up" or "Sign up using Facebook", you confirm that you accept our Terms of Service & Privacy Policy