Scaring Google: Getting the Most Out of Pay per Click

SPECIAL TIME: 10:30 a.m. - noon

Remember 10:30 on 10/30!


Scaring Google: Getting the Most Out of Google Adwords
by Dan Stratford

Just over the last few months I (Dan Stratford) have consulted for multiple businesses who tried to setup Google Adwords campaigns on their own and/or with "guidance" from Google, and as a result wasted thousands of dollars and spent 40% or more of their budget on clicks that were not even related to their business.

This session will help guide you on setting up profitable Google Adwords campaigns and avoid these mistakes that Google actually encourages you to make.

We will cover:

- How to begin setting up campaigns.
- Mistakes to avoid-this alone will save you thousands of dollars.
- Tracking results.
- Tracking phone calls from Google Adwords.
- Utilizing landing pages
- Split testing
- Writing profitable ads
And more...

Be ready to take a lot of notes!

We will also provide a $100 Google Adwords credit to anyone who attends.

You'll Learn...

• Google Adwords Dos and Don'ts
• How to determine if Google Adwords can be profitable for your business before you invest your time and money.
• How to avoid Google Adwords mistakes that could cost you thousands of wasted dollars.
• How to make Google Adwords profitable for your business.
• ...and more!

About Dan Stratford

Dan is a veteran digital marketing strategist, holding an advanced individual Google Adwords certification since 2006. Dan has developed and implemented a full range of digital marketing strategies including social media, Search Engine Optimization, local SEO, email marketing and Pay-Per-Click campaigns for many types of local, national and international companies.

Dan has hands-on experience in multiple industries, including: healthcare, manufacturing, e-commerce, retail, B2B, B2C, technology, telecommunications, beauty, oil & gas, real estate, insurance, sports & leisure, travel, non-profit, and legal-just to name a few. Dan founded Integrity Internet Consulting in 2006, and has consulted in house for LexisNexis and Dex Media.

Dan is proud of the fact that he is very focused on the success of his clients. He believes that when he helps his clients grow their businesses and meet their goals everyone wins. This focus drives him to do what is right for his clients on a day-to-day basis.

Dan has a B.S. in Biology from Rockhurst University in Kansas City, MO, and his MBA is from Regis University in Denver, Colorado.

Dan and his wife Mary have five children living in Colorado, their children's ages are 7, 10, 18,19 and 25. As an ex-collegiate and ex-pro soccer player, Dan is very involved in coaching youth soccer in the Denver metro area. He has coached all of his children in soccer and is now coaching his 7 and 10 year old daughter's soccer teams. He also owns one of the top coaching companies in Colorado: Soccer Fit.

Check out C1 Partners!



Join or login to comment.

  • A former member
    A former member

    Great presentation, gently geared slightly toward networking vs. content

    November 1, 2013

  • Stephanie Lewis, "The Biz F.

    Great presentation! Very informative. Thank you Dan.

    October 30, 2013

  • Dan S.

    It was a LOT of information, tough to give out and tough digest in only an hour

    October 30, 2013

  • Danielle

    Couldn't get away from the office to make it! So sorry to have missed this, I really hope this topic is done again!!!

    October 30, 2013

  • Brad S.

    I am going to try and make it. Good topic

    October 29, 2013

  • Carlos V.

    Google always changes. I used to buy a lot of data from them. thus I look forward to an update.

    October 29, 2013

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