How Your Web Pages Attract Visitors and Convert Them into Customers

How Your Web Pages Attract Visitors and Convert Them into Customers

by Peter Kent

About Peter Kent

Peter Kent is a best-selling author of around 50 books, including Search Engine Optimization for Dummies, Pay Per Click Search Engine Marketing for Dummies, the Complete Idiot's Guide to the Internet, and the most widely reviewed and praised title in computer-book history, Poor Richard's Web Site: Geek-Free, Commonsense Advice on Building a Low-Cost Web Site.

Peter Kent's online experience is extensive, dating back to 1984. He was the founder of an e-business service provider, funded by one of the world's largest venture-capital firm; the founder of a publishing company, selling books online in 1997; the VP of Web Solutions for a national ISP; and VP of Marketing for a Web-development company.

Peter Kent consulting services have helped to get many companies' online strategies on track. From search-engine optimization and Pay Per Click management to Web development, from Web-site "conversions" and usability to Web marketing project management, Peter Kent can help your business excel online.

In addition, Kent provides Internet Expert Witness services for legal firms involved in litigation related to Internet-related companies and issues.

Check out Peter Kent Consulting!

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  • Warren K.

    Thank you.

    What a great job by Dru, Peter Kent, and the group of generating great dialogue. As Digital Marketing Consultants for more than 100 businesses our reality is that keywords, SEO, content, conversions, and search engine visibility all have their place in a good marketing program. Today's key marketing challenges are to:

    1. Understand how and when to use traditional and digital marketing tools throughout the entire buying cycle when decisions can be influenced. 2. Measure conversions, indicators, and outcomes throughout the buying cycle.

    3. Use the data to optimize your marketing over time. Anything less is a formula for failure given how digital products, services, and apps have changed, and continue to change, consumer buying habits.

    I recommend that the group have a speaker discuss how business owners can build measurable, end-to-end marketing programs throughout their customer's buying cycle.

    February 5, 2014

  • Dru S.

    Thanks everyone for coming to Boost Denver to hear Peter Kent. We had a little controversy at the end which we didn't have time to work out. I don't have the answer. More time was spent on the battle of getting visitors to a website than on getting visitors to convert to customers. The statement was made in the first section that Content Is NOT King. One person asserted that content was necessary for conversion. With the example website that happened to be on the screen Peter offered that Carbonite's website did not need content to convert. He might agree that other offers do require careful content to help people overcome their own obstacles and engage as we desire. Every sale is different. On April 30, I will be doing a presentation on the conversion side and a formula that breaks down what we need to address on our websites to increase the conversion rate. I'll leave that as a teaser.

    January 31, 2014

    • A former member
      A former member

      I'm not saying that you need large quantities of content either. However, it should be good quality content that people are looking for. Peter talks about getting links from other sites, which is necessary. But why would other websites (or anyone) want to link to lousy content? The bottom line is that every business wants more sales from its website. SEO is only one traffic source, and isn't the Alpha and Omega for websites and marketing. It plays its role in online marketing, and so does good quality content and copywriting.

      February 4, 2014

    • Peter K.

      Sorry I didn't give the presentation you wanted me to give. However, I do find it frustrating when people misrepresent my statements. At no point in my presentation did I ever even discuss "content marketing"; that's a completely different subject, that I didn't touch on. So no, at no point did I "[dismiss] the importance of content marketing outright." As for not covering conversions, there were 43 slides, of which at least 12 were about conversions. Sorry it wasn't an MBA in conversions, but I had limited time. As for ""played the content game" for a previous client, but it sounds like you didn't play it very well if you didn't get the sales and results you wanted".... I don't recall ever saying I didn't get the sales and results I wanted; in fact I generated 30,000 - 40,000 leads for the firms I was working with. I have to wonder, Bill, if you were awake during the presentation or actually read my posts in this page, as you seem to keep hearing things I didn't say.

      February 5, 2014

  • Aaron W.

    This msg is for Dru and everyone else who attended this event. Please know that Mr. Peter Kent was so generous to have emailed me a copy of his excellent, highly valuable Power Point Presentation! Thus I'm sure if anyone else were to likewise ask him to forward them a copy of such, I'm sure he'd be willing to do so. With the only requirement being him needing YOUR email address. When I followed-up in having talked with Mr. Kent yesterday, he indicated that he wouldn't have a problem with me sharing his contact info that's printed on his business card he gave me at the conclusion of the event. Thus for the record, his email address is: [masked] and his (direct) phone number is:[masked]-3246. I'd highly recommend to all, that you seriously look into at least checking out Mr. Kents books in the Public Library, or else better yet buy some for yourselves! As he's frankly regarded as a genius and legendary pioneer in this amazingly dynamic and fast-paced field!

    1 · February 1, 2014

  • Den Van A.

    This meeting really exceeded my expectations and was filled with solid information.

    January 31, 2014

  • Trifon

    Great presentation. So many great nuggets.

    January 29, 2014

  • Danielle

    I didn't want to miss this but I need to stay home with my sick son today :-( I'll see you all next time!

    January 29, 2014

    • Dru S.

      Bummer! Hope he feels better fast. See you next time?

      January 29, 2014

    • Danielle

      Thanks Dru!

      January 29, 2014

  • Stephanie Lewis, "The Biz F.

    Very informative. Thank you.

    January 29, 2014

  • Dave C.

    I thought it was very informative to the people who were new to the concept of search engine optimization and website conversions.

    1 · January 29, 2014

  • Lee T.

    Good presentation

    1 · January 29, 2014

    • Dru S.

      Lee, I'm glad you could make it and glad you received value for your time!

      1 · January 29, 2014

  • Lynne L.

    Would love to have been able to go, but didn't take into account the 5th Wednesday Boost when I set up my Business Portrait Session for that day!

    January 27, 2014

  • Tracy B.

    Sorry to have to miss this one, but I can't go that late and that far to get back to work by 11:30. Bummer. Is this the new location for this group?

    January 22, 2014

    • Dru S.

      Hi Tracy. Nope, Jewell Insurance is still our location for 1st and 3rd Wednesdays. When we sneak in a 5th Wednesday we've been going to this alternate location.

      January 22, 2014

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