May 31, 2013
We piloted our agile marketing approach at DELL EMC in 2010 in response to some common pain points throughout the organization. What began as unchartered territory has evolved into a full service Engagement Office that manages large cross functional engagements using agile methods. We apply iterative planning, run daily stand ups, facilitate demos & retros, continually strive to get it 98% right and (fingers crossed) learn and adjust. Our biggest challenges were in the areas of scaling across all business units and functional areas.
Sr. Product Marketing Manager at DELL EMC