More and more companies are seeking to establish themselves as thought leaders. As a marketer I'm challenged with helping them hone their message, find their voice, and attract the right audience.
"The only marketing left is content marketing" note Seth Godin. It's the art of learning the wants and needs of your customers, and the science of delivering it to them in a compelling way. We're looking to assemble a board of advisers that can help us get the word out and the members in to join this Boston Content Marketing meetup. Look for our first gathering in January of 2010.