Let's network while eating some appetizers, listen to a talk, make announcements, demo apps, and network again!
Presentation #1: A Friend of a Friend
Annotating user-contributed content as from "a friend of a friend" offers many more opportunities to de-anonymize content than using only the first-degree friend network. We'll talk about how we accomplished this using a combination of on-demand friend data and offline processing with Hadoop/Hive.
Speaker: Jonathan Ross
Jonathan Ross has been wrangling code and teams since the 80s, in areas ranging from network device management to armored combat simulations to speech recognition to trading & financial systems. He recently staged the third in a series of narrow escapes from a successful management career in order to stay current with the ever more fascinating world of software, and is now tinkering with site and service infrastructure at TripAdvisor.
Presentation #2: Get Personal!
Personalization is one of the top buzzwords for 2012. But it’s not without merit. Indeed, building a personal experience on the web can improve user retention, reduce bounce rates and (in an ideal world) even improve commerce. But it’s tough to balance the traditional approach to user-generated content with the hard math of personalization.
As you probably know, sites that generate or curate content from users rely on having a small number of producers feeding a huge set of consumers. When you cross into the world of personalization, most sites filter down their content to that produced by a friend. The problem is that not many people create—ever. And typically, people only have 150 to 300 friends. If your friends don’t create content, the personalized experience can be very, very lonely.
Sanjay Vakil will share a case study on how TripAdvisor has tackled this problem with a “Personalization Pyramid” and created a better custom experience for its users.
Speaker: Sanjay Vakil
Sanjay leads the mobile effort at TripAdvisor and has been developing for mobile devices since 1992 -- long before they were cool.
Prior to this role, he led the engineering teams behind the company’s personalization efforts, its Facebook applications and the Facebook Connected elements of the core site.
Before joining TripAdvisor in October 2009, Sanjay founded several startup companies, including LuckyCal, a predictive calendar tool, and PatientKeeper. At PatientKeeper, Sanjay helped to raise the first $51 million of funding and built their handheld application and multiple generations of the server side platform and its associated integrations, making medical information securely available on the web and on mobile devices. He is coauthor of multiple patents. Sanjay holds S.B., S.M., and Ph.D. degrees in Aerospace Engineering from M.I.T.
Thank you to TripAdvisor for providing the room, the appetizers and the speaker for this first meetup.