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Free Marketing Tools and Marketing Channels

Cost: $20.00 non ENET members Members: free
To Join ENET www.Boston-enet.org No funding? No CMO? No problem! Well, not really, but the reality is that when you start out, your company is short on funds and outside talent. But you still need to acquire some initial customers, publicity, and awareness. The good news is, you can get your first few customers, and some press, on your own or with some help. Our panel of marketing experts and evangelist CEOs will share how they raised awareness long before they raised funds, and how you can, too.

Panel:

Steffi Aronson-Karp, Founder, LimmudBoston, https://limmudboston.org

Steffi Aronson-Karp has led grassroots marketing efforts in both the technology consulting and social-good worlds for over two decades, both as founder and marketer. Steffi is President of LimmudBoston, the annual, daylong conference celebrating lifelong Jewish learning, which she founded in Boston and has run successfully since 2008 . She is also former Manager of Public Relations for Strategy Analytics, a leading Boston consulting firm helping clients evaluate markets, companies & technologies. Steffi holds a Bachelor’s degree in Comparative Literature from Brandeis University.

Chris Savage, CEO, Wistia, http://wistia.com

Chris Savage is the co-founder and CEO of Wistia. Wistia provides video marketing that lets you host, promote, and track your online videos. Chris was named a Top Young Entrepreneur by BusinessWeek in 2009. In an era before Wistia, Chris worked in video production where he helped produce and bring to theaters an Emmy award winning feature length documentary. Chris gets amped up while talking about entrepreneurship, marketing, video, analytics, evolutionary health, and behavioral economics.

Andrew Burton, CEO, Logentries, https://logentries.com

Andrew Burton is the President & CEO of Logentries, a leading SaaS solution for collecting and analyzing huge quantities of machine-generated log data and making that data simply accessible to individuals, teams and enterprise customers. As a SaaS industry veteran, Andrew brings over sixteen years of tech experience at both start-ups and larger, market leading organizations. Andrew previously served as the SVP of Products and Engineering with LogMeIn, and led their product activities from privately held venture start-up, through its successful IPO, and as a publicly traded corporation. Andrew has also held leading product roles at Symantec, IMlogic, Groove Networks and USinternetworking, and started his career at Accenture. Andrew earned a BS from Oregon State University, a Masters in Information Systems with Honors from University College Dublin, and an MBA from Boston College.

Chuck Tanowitz, VP of PR and Editorial Services, HB Agency, http://www.hbagency.com

Chuck Tanowitz is Vice-President, Public Relations and Editorial Services HB Agency (Hart-Boillot). Chuck’s clients rely on his expertise to help set strategy that combines content, social and media to reach customers, partners, investors and prospects. His clients include technology and manufacturing companies of all sizes and directions, from major manufacturing companies like Heidelberg, the printing giant, to consumer-facing startups like CoupFlip. Along the way he has worked with cloud computing, IT security, document management, content management, open source, energy and even food products. Chuck holds degrees in English and American Literature and American Studies from Brandeis University and a Master’s of Science in Journalism from Columbia University.

Moderator:

Christina Inge, VP Marketing, EdTrips, https://www.edtrips.com

Christina Inge has been leading marketing and communications for emerging tech companies for the past decade. She is currently VP of Marketing for EdTrips, an early-stage, angel-funded startup producing the leading platform exclusively for planning and managing educational travel. In addition, she teaches digital marketing, development and strategy at Boston University. She holds an MS in Instructional Technology from the University of Wyoming and a Bachelor’s in English from the University of Maryland.

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