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Interactive marketing has proven to be one of the most disruptive and powerful marketing approaches of the past few decades, managing to turn centuries-old and established media and agency models completely upside down.
Currently, interactive marketing makes up for 15% of all advertising spending in the world.
Interactive Marketing Will Focus on Relationships Instead of Media
The future of interactive marketing relies mostly on building and nurturing collaborative relationships with customers instead of relying solely on online campaigns. This differentiates Interactive marketing from online marketing, despite the fact that they both depend heavily on the Internet as a means of building connections.
2. Interactive Marketing Will Alter Life as We Know It
Describing Interactive marketing as a disruptive approach is not hyperbole. It has the potential to alter the ways in which we communicate and make purchase decisions.
Right now, various interactive tools are already in the process of transforming education, industry, and government. For instance, interactivity has had an effect on children’s ability to multitask and their short attention spans, which prompted educational institutions to devise new teaching methods.
We are now familiar with how major social networks such as Twitter, Facebook, and Youtube continue to be instrumental in inciting and organizing various uprisings around the world.
3. Interactivity Will Penetrate All Media
The rise of interactivity has given consumers more control over their consumption of media.