Boston SEO & Affiliate Internet Marketing Networking Group meets the first Monday of each month.

We invite local Boston seo, affiliate marketing and search engine marketing professionals in New England area to join us.

Robbins Library
700 Massachusetts Avenue
Arlington, MA 02476
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@ Community Room That holds a 100 people

Take The elevator to the basement

Parking: Try on Mass Ave if not there is a lot across the street behind Bank of America & Not Your Average Joe's restaurant

Agenda:

6:30pm to 7pm: Open Networking & FOOD from sponsor...

WordStream.com

Business Card Buffet: drop you card on the networking buffet

7pm to 7:45: 2 Min Elevator Pitch:

* Tell us about you and your business or website interest
* Any networking goal your trying to achieve out of this meeting?

7:45 to 8:15pm: Guest Speaker:

Larry Kim
Founder of WordStream.com
WordStream Vision

Session Abstract: Effective Keyword Research for SEO and PPC

Effective keyword research and management is a foundational element of every successful SEO and PPC marketing effort. This talk will reveal specific, actionable tips, strategies and best practices for conducting effective keyword research, including:

· How to expand your keyword lists and discover new keyword and negative keyword opportunities

· How to personalize keyword research to the needs of your specific market niche

· How to categorize, organize and prioritize your keywords for optimal relevancy

· How effective keyword organization can improve SERPS and Quality Score

· How to leverage keyword research to prioritize search marketing workflow and enable collaboration.

Ask your own questions--get free expert advice on PPC and SEO! Absolutely no secrets will be held back in this SEO & PPC tell-all!

Speaker Bio: Larry Kim is the founder and VP of Products for WordStream. He has been using paid and organic search since 2000, and has worked in the trenches and helped grow websites that have generated as much as 3 million in online sales per month. He knows first-hand how effective search can be for a marketer, but also how monotonous and labor-intensive it can be to do it well. Larry has a degree in Electrical Engineering from the University of Waterloo, and lives in Central Square, Cambridge.

His Bio
Twitter: @LarryKim

8:15 to 8:45pm Open Round Table Discussion

8:45pm The End

We look forward to seeing you all at this informal Boston search engine round table discussion!

The Cambridge SEO MeetUp

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Guest Speaker's Wanted:

We've been working hard to find industry experts and to develop a formal agenda to keep it interesting for all those that attend at this new big meeting room.

Food Event Sponsors:

SEO Pro's, will work for food! Contact us about sponsoring the next event with goodies and drinks in exchange for publicity.