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Will Your Customer Pay for Your Product/Service? Creating Demand Series Part 1

  • Sep 16, 2014 · 5:30 PM
  • This location is shown only to members

Join others from the Boston Small Business Success Network to attend a helpful program on market research and startup product validation.

==> Register here

About this event

This program will cover Market Validation and how it fits into Positioning the Product’s Value, and contributing to the success of a startup. Learn how to be lean or do a pivot early in the product process.

We will then break out into groups to work on moving the dial forward:

• Developing an initial value statement

• Validating the market

• Conducting your own market research and understand TAM and SAM

• Developing the Validated Value Proposition

• Getting a first reference account (I.e. users) and second, etc.

This program will focus more on challenges facing business to business companies.

This session is Part 1 of the Creating Demand Educational Marketing Series to be followed by:

• October - Part 2: Nitty Gritty Marcom Tactics

November - Part 3: Digital Marketing How Tos

About the Facilitators

The speakers will be Bob Mannal and Dick Lush of Fire Alarm Marketing and Tech SandBox Marketing Professional Volunteers.

About The Sponsor

This event is sponsored by TechSandBox™.  Their mission is to accelerate the success of science and technology entrepreneurs by facilitating access to the information, resources and expertise necessary to grow exciting businesses.

Practical Details

• Plenty of parking;

• Networking and light dinner before program at 6:15

Registration & Policies

==> Register here

The fee is

• $25 up to 24 hrs. prior to the event

• At the door, only $25 if you mention the Small Business Success Network.

• Members $10.

Credit cards accepted at door

Make sure to mark your calendar now so you don't forget.

Got Questions?

You can post your questions below or contact the event sponsor, as described above..

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