The 1st Boston Area B2B Startup Marketing Meetup

  • January 16, 2013 · 6:00 PM

Our first meetup where we’ll discuss what we want to get out of the group, topics we want to address, and we will have one short guinea pig presentation on “Content Workflows For Startups: Planning, Executing, and Promoting the Hell Out of Your Stuff.”

Beer and pizza will be provided

We are restarting the Boston-area Startup Marketing Group, and the first meeting will be held at Litmus in Cambridge.


Agenda
6:00-6:14 PM Come in, sit down, shake some hands. Meet some people.


6:15-6:44 PM Introductions: Who are you? What are your biggest startup marketing challenges? What topics would you like us to cover? What would you like to present about (if anything)?


6:45-7:00 PM What is your best tip for the group? Give one take away that people in the group could use right away to better their marketing efforts.


7:01-7:30 PM Presentation: “Content Workflows For Startups: Planning, Executing, and Promoting the Hell Out of Your Stuff.” As a startup marketer, you probably spend a good deal of time producing content. But how do you know that you’re reaching the right audience? The right tone? Are you getting the biggest return on content investment?


Nathan Burke, Director of Marketing at cloud information security startup CloudLock will walk through how to plan, execute, and promote content to get the biggest return.


7:31-8:00 PM Q&A and wrap up - Ask questions, give suggestions, meet people...that kind of thing.

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  • Lauren S.

    If you're interested in checking it out, we just posted a blog & video about the event: https://litmus.com/blog/b2b-star...­

    1 · January 24, 2013

  • Igor R.

    Does anyone have a copy of the presentation that was given?

    January 18, 2013

  • Lauren S.

    Hi all, I'm looking forward to meeting everyone tomorrow night! Here is the address for Litmus' office:
    675 Massachusetts Ave, 11th Floor
    Cambridge, MA 02139

    The Central Square T (Red Line) is right outside our building if you are planning on taking public transit. If you are driving, there are some street/metered parking around our office, as well as a garage on Green St, which is a couple blocks away. If you are having any issues, don't hesitate to call us at (866) 787 7030. See you all tomorrow night!

    January 15, 2013

    • Karsten

      You were awesome hosts! Thanks for this and looking forward to see you soon.

      1 · January 17, 2013

    • Justine J.

      Thanks, Karsten! Definitely look forward to seeing you at future meetups.

      January 17, 2013

  • Charlie A.

    Nathan and Eileen, you did a great job getting us all together. Your presentation was a real wake up call for me on how much I am not doing.
    Justine, Lauren and the Litmus crew, thanks for hosting. You can tell Paul that it was worthwhile as I am working on getting you an introduction to Keds.
    Looking forward to the next meet.

    1 · January 17, 2013

    • Justine J.

      Thanks for coming, Charlie! I think we all have a lot we can learn from each other. We definitely appreciate the referral. Let us know if we can set you (or Keds) up with a free trial!

      January 17, 2013

    • A former member
      A former member

      We greatly appreciate the host & organizer's efforts. I hope litmus continues to be included in there meetings

      1 · January 17, 2013

  • Karsten

    Loved the bunch of people, great presentation, learned a lot, cannot wait for the next meetup.

    1 · January 17, 2013

  • Dean W.

    I missed it, how was it?

    January 16, 2013

    • Justine J.

      Hi Dean! We had about 15 folks attend - it was a diverse group with various degrees of experience and goals for the group. Nathan will be posting his slides and I hope to grab a few photos as well. I hope we can catch you next time!

      January 17, 2013

  • Justine J.

    Thanks to everyone that attended last night! I think it was a great 1st meetup and I look forward to many more!

    January 17, 2013

  • Stephen L.

    Great meeting thank you Nathan and Eileen for arranging it.

    January 17, 2013

  • Justine J.

    Do think you'll be having any meetups closer to the city? A bit tough to get out to Waltham when so many startups are in Cambridge and downtown :( We'd be happy to host here at Litmus (we're in Central Square).

    December 6, 2012

    • Nathan B.

      Justine: That would be really good! Let's talk over email to confirm the date/time.

      December 6, 2012

  • Nathan B.

    What is your biggest challenge as a startup marketer, and what topics would you like us to cover in this meetup?

    December 6, 2012

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