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Join us in a discussion: "How to Get People to Do Stuff" by Susan Weinschenk

"How to Get People to Do Stuff: Master the art and science of persuasion and motivation" by Susan Weinschenk


"We all want people to do stuff. Whether you want your customers to buy from you, vendors to give you a good deal, your employees to take more initiative, or your spouse to make dinner—a large amount of everyday is about getting the people around you to do stuff. Instead of using your usual tactics that sometimes work and sometimes don't, what if you could harness the power of psychology and brain science to motivate people to do the stuff you want them to do - even getting people to want to do the stuff you want them to do.

In this book you’ll learn the 7 drives that motivate people: The Desire For Mastery, The Need To Belong, The Power of Stories, Carrots and Sticks, Instincts, Habits, and Tricks Of The Mind. For each of the 7 drives behavioral psychologist Dr. Susan Weinschenk describes the research behind each drive, and then offers specific strategies to use."

The book is available on Amazon. It is easy to read and should lead to some interesting discussions on how to use her techniques in our business and personal lives.

This is a potluck so please bring a dish to share.

Join or login to comment.

  • Jennifer c.

    Unable to make it after car broke down. Hope to make it next time.

    August 26, 2014

  • Christine R.

    Something came up last minute and unfortunately I won't be able to make it this time. :( Hope to see you all next month.

    August 26, 2014

  • Gretchen

    Wish I could come! Going to see John Legend at Red Rocks though, so see you all next month.

    1 · August 20, 2014

  • Betty

    Sorry I'll miss this month. I have a copy of the book if anyone would like to borrow it.

    August 19, 2014

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