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ABC's Of Paid Search: A Crash Course in Google AdWords

Google AdWords is one of the best ways for small businesses, startups and entrepreneurs to increase traffic, but it’s easy to make costly mistakes if you’re a beginner. This free class will teach you all of the basics of Google AdWords, and everything you need to know to start your first successful campaign. Taught by local Boulder startup Trada search expert Matt Hessler.

PPC is useful for bringing in new clients to your startup or small business, or driving awareness about a nonprofit or for-purpose business (bCorp, etc). This includes universities, nonprofits, and B-corps. The better your paid marketing, the better you’re able to drive visitors to your cause.

In this course you’ll learn:

• Introduction to Paid Search

• How to start your first Google AdWords campaign to drive traffic and customers to your startup or small business

• Tips for getting the best ROI on a small budget

• Common pitfalls to avoid wasting money/time on managing your campaigns.

• How to setup your campaign for success-Basic skills and tips for ongoing campaign maintenance.

Looking forward to seeing you there!

Join or login to comment.

  • Matt H.

    Thank you all for the positive feedback! I emailed all attendees with a link to the deck. It can be downloaded here until May 5th

    April 3, 2015

  • Robert V.

    Matt, You did a great job presenting a very complicated topic in a very understandable way. Thank you for our time. I would also like to get the deck if possible!

    1 · March 27, 2015

  • Andrea

    A huge value both personally and professionally

    March 26, 2015

  • Cyndy ".

    Thought this was a very relevant and concise presentation. Is there any way I can get a copy of the deck?

    1 · March 26, 2015

  • Christopher P.

    I had something come up too. I'll change my RSVP.

    March 26, 2015

  • A former member
    A former member

    Hi Rich,
    I RSVP for this event. However, I had something come up at the last minute. You could take my spot if it is agreeable by the organizer.

    March 26, 2015

  • Rich R.

    Is there any way to remote in to this meetup. I see it is filled to capacity and It is about 1/2 hour away from my current location. If I showed up would I be turned away for lack of space?

    March 26, 2015

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