Dates: November 14th & 15th, 2012
Time: 8:00PM ET on November 14
Duration: 24 Hours - (region-specific content begins at 7:00 local time)
Live Webcast: Free and unlimited access to millions of participants around the world
Background: Dirty fossil fuels have created a world of Dirty Weather. Yet as the climate crisis deepens, the oil, coal and gas industries continue to rake in record profits and receive billions of dollars in government subsidies.
Goal: Mobilize the world to speak out and create a cultural movement to confront the reality of the climate crisis.
Content: Beginning in our home studio in New York City, we will showcase the impacts of climate change in each of the 24 time zones around the globe, and will feature scientists, politicians, business leaders, climate experts, and activists in videos, man-on-the-street reports, music, and most importantly, stories from communities moving forward with solutions. Event website: Link for the website: http://goo.gl/uDK98
Dirty weatherman videos: These hilarious video segments depict a weather report in the future, with weathermen delivering profanity-laced report about dirty weather: Link for live video : http://goo.gl/78nsC
Dirty Weather T-shirt: The Climate Reality Project recently partnered with Threadless to crowdsource a winning t-shirt design to raise awareness of Dirty Weather. The winning design will be revealed during 24 Hours of Reality. To accompany this announcement we are asking celebrities,
athletes and other notable figures to tweet a picture of themselves holding or wearing thewinning t-shirt.
Campaign Twitter Hashtags
The Climate Reality Project Homepage - http://www.climatereality.org and The Reality Drop application @RealityDrop provides instant PR type media responses and scientific information for real time events, like storms or political controversy.
Campaign Facebook Pages
The Climate Reality Project Facebook Page - http://www.facebook.com/ClimateReality
24 Hours of Reality Facebook Event Page - https://www.facebook.