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Google Keyword Planner - How to use it for Keyword Analysis

Keywords are (and always will be) a fundamental part of Search Engine Optimisation.  However just guessing the keywords that you "think" are important,  is a very poor substitute for a proper keyword analysis which could identify hundreds of potentially useful keywords.

For many years Google's Keyword Tool has been one of the most widely used tools for keyword analysis, but this was discontinued at the end of August - and "replaced" with the Keyword Planner.

Google's Keyword Planner is very different in may ways to the original (and much loved) Keyword Tool, but it can (if used properly) still be an effective Keyword Analysis tool.

This session will provide a guided tour of the Keyword Planner and outline a step by step approach to using it effectively for Keyword Analysis.


The Brsbane SEO Meetup is held on the First Thursday of each month from 5:00PM until 7:00ish.

It's a great opportunity for Professional Search Engine Optimisers to share their experience with web designers/developer and website owners who are trying to learn a bit more about SEO.

Roundtable Discussions / Site Clinics

We regularly have Roundtable discussions on specific topics and also plan to introduce semi- regular "site clinics" where (if you are game) we can undertake a group wide review of your own website to see what can be done to help improve your rankings/traffic/sales/enquiries.

A typical timeline (not set in concrete) :

5:00pm -Arrive, have a drink & a chat, order meal
5:30pm - Eat
6:00pm - Discussions/Site Clinic start
7:00pm - Official finish

You are of course welcome to stay on and chat/network afterwards if you wish....

Join or login to comment.

  • Tracey C.

    Very informative.

    October 4, 2013

  • Eric W.

    Unfortunately I had to leave early and with the later start I missed some of the presentation: what I saw was up to Andy's usual high standard - much appreciated. Will look forward to the new times for the future - and to enjoy the whole discussion and presentation.

    October 4, 2013

  • Andy H.

    A great crowd, great interaction anf some excellent questions and discussions

    October 4, 2013

  • Monica Y.

    Thank you so much Andy for organising this meetup, really wish I could stay the whole session last night. And thank you all for giving me some sparkling ideas!

    October 4, 2013

  • A former member
    A former member

    Enjoyable evening tht was well worth attending in every regard. Thanks for organising Andy and great venue. Can recommend the Calamari!

    October 4, 2013

  • Dave H.

    Was good to finally get to a meeting...

    Thanks for organising things Andy..

    October 4, 2013

  • Samantha L.

    Thanks Andy, some great discussion as always.

    October 3, 2013

  • Ken S.

    Cant make it from here in the UK but just the Topic for me this week. Have a great night everyone and anything you can email to me Andy would be very welcome.

    September 25, 2013

    • Stephen

      Ken, You are welcome to return for tonight's presentation - just get on a 'plane! Pity we probably can't "skype" these presos! Hope you return to the UK went smoothly. We'll miss you tonight.

      October 3, 2013

    • Ken S.

      Thanks Steve wish I could return for the Brisbane SEO I miss the words of wisdom from you guys.

      October 3, 2013

  • Chester S.

    Can't make it tonight. Have a good night guys. Hope some details can be accessed after.

    October 3, 2013

  • Stephen G.

    mmmm. I like cheese. Google and keywords sounds like a tasty treat

    September 25, 2013

  • A former member
    A former member

    On holidays. Would have gone though.

    September 25, 2013

25 went

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