Keywords, Content and Links are the fundamentals of SEO, but Analytics is one of THE most useful tools available to help optimsie your website. Because it can seem to be complicated however, Analytics is often overlooked, ignored, misunderstood or misinterpreted.
One of the amazing things about the web is that just about everything to do with your website can be measured, monitored, tracked and reported. This data provides an amazing insight into how users access and interact with your website, but you need to take the time to look at it, and have an understaning of what it all means.
Tonights "Understanding Analytics" Session provides an insight into how you can use your analytics data to improve your website. It looks at the features and functionality of (new) Google Analytics, and offers some hints and tips about how to go about reviewing and interporeting thje data. It will also cover the basics of impolementinhg Analytics on your site.
The Brsbane SEO Meetup is held on the First Thursday of each month from 5:00PM until 7:00ish.
It's a great opportunity for Professional Search Engine Optimisers to share their experience with web designers/developer and website owners who are trying to learn a bit more about SEO.
Roundtable Discussions / Site Clinics
We regularly have Roundtable discussions on specific topics and also plan to introduce semi- regular "site clinics" where (if you are game) we can undertake a group wide review of your own website to see what can be done to help improve your rankings/traffic/sales/enquiries.
The Pineapple Hotel currently has a great $10 Steak Meal Deal happening on Thursday nights to, so you can come along, have a feed, and learn/share some great SEO techniques.
A typical timeline (not set in concrete) :
5:00pm -Arrive, have a drink & a chat, order meal
5:30pm - Eat
6:00pm - Discussions/Site Clinic start
7:00pm - Official finish
You are of course welcome to stay on and chat/network afterwards if you wish....