"Service design is the activity of planning and organizing people, infrastructure, communication and material components of a service in order to improve its quality and the interaction between service provider and customers. "(-SDN) The purpose of service design is to connect real social needs with new business opportunities, create user-centred services integrating all of the stakeholders and final users in the development of the project. INNOVATE. In Service Design Chapters we share experience, learn from each other, cooperate, think visually, use the left and right side of our brain and have fun! Our slogan is DOING, not talking!