Contagious: Why Things Catch On by Jonah Berger

Release date: March 5, 2013
New York Times bestseller

What makes things popular?
If you said advertising, think again. People don’t listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral?

Wharton marketing professor Jonah Berger has spent the last decade answering these questions. He’s studied why New York Times articles make the paper’s own Most E-mailed List, why products get word of mouth, and how social influence shapes everything from the cars we buy to the clothes we wear to the names we give our children. In this book, Berger reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos.
Contagious combines groundbreaking research with powerful stories. Learn how a luxury steakhouse found popularity through the lowly cheese-steak, why anti-drug commercials might have actually increased drug use, and why more than 200 million consumers shared a video about one of the seemingly most boring products there is: a blender. If you’ve wondered why certain stories get shared, e-mails get forwarded, or videos go viral, Contagious explains why, and shows how to leverage these concepts to craft contagious content. This book provides a set of specific, actionable techniques for helping information spread—for designing messages, advertisements, and information that people will share. Whether you’re a manager at a big company, a small business owner trying to boost awareness, a politician running for office, or a health official trying to get the word out, Contagious will show you how to make your product or idea catch on.

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  • Christine G.

    As a follow-up on TEDx Phoenixville, this live event is Saturday, October 5th from 10am - 4pm. The last 3 years, the production was excellent, full of new ideas and inspiring people, many of them from this area. Check it out! http://www.tedxphoenixville.com/live.php

    September 5, 2013

  • Colin

    I apparently read the wrong Contagious book. I grew confused when I saw Andy's email and had no idea what he was talking about. Next time, I'll verify author (and I just rushed to finish it last night!)...

    September 3, 2013

    • Christine G.

      Yes, we did miss you Colin. And you missed out on hugs!

      September 4, 2013

    • Colin

      The only one to blame about the wrong book was me. When I looked at the description, it was clear I picked the wrong one. I have the RIGHT book ordered for next month. See you all there for the great discussions and the hugs! :-)

      1 · September 4, 2013

  • Christine G.

    I actually liked this book - well written with interesting stories, but it lacked believable data and support for some of the claims. Regardless, it gave me several ideas I can implement immediately at work. But it's the discussion with our group that was truly priceless. Where else can you hear other people's experiences, think about concepts from the book in a totally new way, and learn what else is out there regarding marketing, sales, and business? And I can't wait to use the feedback you all gave regarding future banner displays for my tradeshows - it was incredibly helpful to get an outside perspective. Plus, I got two hugs - bonus!! Love this group.

    September 4, 2013

  • Charlie Seymour J.

    This was a GREAT discussion. Not only because of the way Andy runs a Meetup, not only because of all the different ideas we all presented, but because we had SO many new people join us, all of whom seemed totally at ease and welcomed. I look forward to this evening every month - what a great group!

    September 4, 2013

  • Andy M.

    Another terrific and spirited discussion about the book and it's concepts, with about 1/2 the people "First Timers" giving some fresh perspectives and insights from their own perspectives. We have such a great mixture of professions and occupations in this group, which makes the discussion of each book lively, entertaining and informative, increasing everyone's enjoyment of the ideas and concepts presented by the book. Thanks to everyone for their participation. See you next time for YOUTILITY by Jay Baer

    1 · September 4, 2013

  • Tricia

    Great conversation last evening - thanks all for such a warm welcome to the group - looking forward to continuing with you!

    1 · September 4, 2013

  • A former member
    A former member

    Thoughtful and practical discussion of a book with creative and inspirational value. It was helpful to hear multiple perspectives presented. I believe Jonah would have enjoyed it.

    1 · September 3, 2013

  • Ginger

    I'll never make it as I am still at work. So sorry. Looking forward to next opportunity

    September 3, 2013

  • Charlie Seymour J.

    OK, OK... so I promised you wouldn't have to see ALL the photos/videos of my new granddaughter. But what I DIDN'T promise is that I'd follow up THIS month with LOTS of Contagious Info.

    Right: I suggested the book and this is exactly what I spend my days doing - helping people and businesses Get Found on the Internet and then Engage with other people. In short: USE the information in this book.

    Want to learn more about the book through videos? Here's Jonah in a Playlist of videos: http://www.youtube.com/watch?v=yIUTE6t1Qcc&list=PL-71r3OWGsTEA4_MaOJRXyxDxWNHyBZ0y

    Charlie Seymour Jr
    http://TheVideoMarketingGuys.com

    August 29, 2013

  • Charlie Seymour J.

    Jonah mentioned a video about shucking corn with NO silk. Dang: LOVE corn on the cob but can NEVER get rid of all the silk. This is a really fun video! http://www.youtube.com/watch?v=YnBF6bv4Oe4 What do YOU think about this? Comments?

    August 29, 2013

  • A former member
    A former member

    This sounds really interesting.

    August 26, 2013

  • Charlie Seymour J.

    Here's hoping everyone likes this book (or at least gets something from it)! Charlie Seymour Jr, http://DrMarcAndCharlie.com

    July 23, 2013

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