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YOUTILITY, by Jay Baer.

The difference between helping and selling is just two letters
If you're wondering how to make your products seem more exciting online, you're asking the wrong question. You're not competing for attention only against other similar products. You're competing against your customers' friends and family and viral videos and cute puppies. To win attention these days you must ask a different question: "How can we help?"
Jay Baer's Youtility offers a new approach that cuts through the clutter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life.
Drawing from real examples of companies who are practicing Youtility as well as his experience helping more than seven hundred brands improve their marketing strategy, Baer provides a groundbreaking plan for using information and helpfulness to transform the relationship between companies and customers.

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  • Randy B.

    Given our discussion sbout social media, you all might be interested in this excert on Business Insider:

    2 · October 11, 2013

  • Charlie Seymour J.

    The book was really good - nice thesis about focusing on helping your customers/clients and not just spewing information about your company. Our discussion missed some of our regulars because of schedule conflicts - hope to have the whole group back together next time!

    1 · October 11, 2013

  • andrea t.

    Can't make it after all tonight. I hope the next time.

    October 10, 2013

  • A former member
    A former member

    Was planning on going but my son was out sick today and looks like it may continue. Bummer, was looking forward to the discussion, great book!

    October 10, 2013

  • andrea t.

    Well, I don't even have the book yet, but am looking forward to reading it. Should be an interesting discussion.

    October 2, 2013

  • Randy B.

    At last, a session I can attend! However I will be late, since I'll be leaving Limerick at about 7:15.

    October 2, 2013

  • Christine G.

    The book has been really interesting so far, and although I can't attend our meeting this month, I still plan to finish it.

    September 30, 2013

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