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The Art of Explanation: Making your Ideas Products Services Easier to Understand

by Lee LeFever
You've done the hard work. Your product or service works beautifully - but something is missing. People just don't see the big idea - and it's keeping you from being successful. Your idea has an explanation problem.
The Art of Explanation is for business people, educators and influencers who want to improve their explanation skills and start solving explanation problems.
Author Lee LeFever is the founder of Common Craft, a company known around the world for making complex ideas easy to understand through short animated videos. He is your guide to helping audiences fall in love with your ideas, products or services through better explanations in any medium.
You will learn to:
Plan: Learn explanation basics, what causes them to fail and how to diagnose explanation problems.
Package: Using simple elements, create an explanation strategy that builds confidence and motivates your audience.
Present: Produce remarkable explanations with visuals and media.
The Art of Explanation is your invitation to become an explanation specialist and see why explanation is now a fundamental skill for professionals.

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  • Andy M.

    Randy - you must have missed my email from earlier today saying I cancelled tonights meeting because of the weather etc

    February 5, 2014

    • Randy B.

      Yes I missed it. Next month I guess.

      February 5, 2014

    • Andy M.

      Sorry you had to make the journey.. be safe

      February 5, 2014

  • Randy B.

    Really crowded tonight.

    February 5, 2014

  • Charlie Seymour J.

    Andy... did you find this in Audible - seems it doesn't exist.

    January 14, 2014

    • Andy M.

      Hi Charlie - I choose the books without particular consideration of the 'format'..on looking into this one... I think you will need to get the e-book because it is 'enhanced' with extra video.. and I think his art of explanation includes video as a major feature. So this one may not be a suitable audio book, and that is why it is not available at Audible.com

      January 14, 2014

    • Charlie Seymour J.

      Probably a problem for me anyway with timing. I'll be speaking in New Orleans the weekend before and racing back. But I'll see you soon I'm sure.

      January 14, 2014

  • Andy M.

    Hi Bill - yes the time (7pm) is US time... you should be safely tucked up in bed asleep (it would be midnight your time!)

    October 7, 2013

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