Re: [smallbiz-366] Positioning

From: Katie G.
Sent on: Wednesday, April 18, 2007 4:05 PM
Hi Fergal,

Thanks so much for last night. It was really good. I would love to join the mentoring group to take OneGreenEarth forward. Look forward to hearing from you again.

All the best,

Katie

On 18/04/07, Fergal byrne <[address removed]> wrote:

A special announcement from Fergal byrne, Organizer of The London Green and Ethical Startup Group


Hi Everyone

Nice to see you all last night.

I mentioned to a few people a book
called Positioning which is a very
useful complement to what Fabrice
was talking about last night.

For marketing, its really essential.
If possible you should get your hands
on it...

In the meantime. Here is a good introduction:
http://www.quickmba.com/marketing/ries-trout/positioning/

And some of the ideas are develeoped further here:
www.ossweb.com/files/10ebook.pdf

(the style is a bit sales American I am afraid
but he does have some good ideas).

Anyway hopefully see you at the next meeting
where I will be talking about how to find a business
angel for your business.

Cheers,

Fergal

PS A couple of people last night mentioned they would be interested in
me providing an ongoing mentoring group to help people turn
their ideas into businesses.

If you are interested, do let me know and we can discuss it further.





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