Feb 4, 2014 · 6:00 PM
This location is shown only to members
A HOLISTIC APPROACH TO ONLINE MARKETING: TURNING YOUR MARKETING INTO PROFIT
In this presentation, Marketing Analysts Elle Spektor and Danielle Ripps demystify the digital marketing frontier by demonstrating how to incorporate diverse strategies to achieve real results. Avoid getting hung up on one kind of strategy and one kind of result and discover how to approach marketing from a holistic business perspective.
• An Executive’s Guide to Marketing Goals: Determining ROI Expectations
• Leverage Search Engines the Right Way: Pick Searchable Business Keywords
• Use Creative Content With Social Media to Brand Your Business and Foster Engagement
• Why Email Marketing Fails: Steer Clear of these Spam-Traps
• Tell Your Story Online With Video: Why You Can’t Afford to Ignore Multimedia
Value to Members: Members will leave with the tools to effectively integrate digital marketing strategies to achieve business goals. They will understand an overview of numerous marketing strategies and identify how they can seamlessly lead their own teams to boost their business. Members are given an outline of the marketing recipe for success, case studies that they can use to grow their own businesses, and guided action items to implement.
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