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BIG Data UX with Aarron Walter

Big data is helping many companies become smarter. Now it's empowering UX practitioners to see patterns in mountains of data that would otherwise be underused or overlooked. Customer feedback, trends in support issues, analytics, usability test notes, customer interview transcripts, tweets, blog comments and more can be connected and searched to find serious flaws in designs and inform the next iteration. Research has always been a core part of the UX workflow, but after a study ends, the wisdom gained often slips into obscurity and is never seen again. Aarron will share advice on how to centralize all research data and stream new sources into the pool so you can learn more about your audience and make smarter design decisions.

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  • Luther

    Aaron gave an excellent talk. Here's a link to a different talk he did, but most of the same content:

    His deck from this talk is here as well:


    January 2, 2014

  • Casey D.

    That was an interesting and informative talk. Though I use Evernote, I have never considered to make use of its categorization and search features to the extent that Aarron illustrated to us.

    Key take-away quotes from his talk include his use the term "ambient learning" and "We're good at collecting data, turning that into information, and then to knowledge, but its hard to connect that to wisdom" (paraphrased). Very insightful! Culling data from previous conversations, usability tests, research, etc. is key to becoming a better UX Pro. With this newly absorbed information, I'll be sure to incorporate some of the strategies I learned to help dredge up and make good use of valuable data. Kudos Aarron!

    2 · November 16, 2013

  • Sean G.

    Great relevant talk.

    1 · November 15, 2013

  • Aida K.

    Amazing. Inspiring. Useful. He rocked it.

    November 14, 2013

  • Kevin F.

    Will this talk be recorded and available online?

    November 14, 2013

    • Aida K.

      No unfortunately not Kevin.

      November 14, 2013

  • Aida K.

    1) Vegetarians. Please let me know who you are so I can order enough veggie options for you.
    2) If you RSVP yes but have to back out please let us know ahead of itme so we can order the right amount of food and nothing goes to waste. Looking forward to seeing you all there!

    October 17, 2013

    • Jane

      If you've got a GF option, that would rock. :)

      November 14, 2013

  • Arthur M.

    It will be interesting to see if Big Data is broad enough to address the accessibility needs of people with disabilities.

    November 14, 2013

  • Diane D.

    Can't wait to see everyone for this incredible talk!

    November 4, 2013

  • Sophia V.

    I suppose I need to finish reading Aaron's Emotional Design book (that I won at Web Afternoon; thanks, Web Afternoon) before the 14th! Good thing it's less than a hundred pages with lots of pictures and highly interesting. I might succeed!

    1 · October 6, 2013

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