Microblogging for Enterprises

Microblogging For Enterprises.

How to increase business productivity, stimulate greater innovation, and create tighter connections between employees, partners, and customers using new advanced micro-blogging platforms for enterprises.

Twitter's explosive growth speaks volumes to the power of public conversation in 140 characters or less. Many brands, companies, and individuals are using Twitter to promote, build community, seek feedback, and share information in public. This session will be an interactive discussion delving into the problems and opportunities that are created when exploring how to bring the power of microblogging to the enterprise - both outside and insde the firewall:

- What is the value proposition of Microblogging inside my company?
- Which business processes can benefit from Microblogging?
- What are the use cases that emerge inside vs. outside?
- How do vendors and customers address issues of security, privacy, identity and authentication?
- Is this yet another communications tool or should it be integrated with a broader approach to communications, collaboration, and sharing?
- How can I blend these use cases between internal and external microblogging?
- How is social messaging different from Email, IM & Forums?

About the Speaker:
Eugene Lee is the Chief Executive Officer and member of the Board of Directors at Socialtext. Lee assumes day-to-day management and operational control over all aspects of Socialtext's business, including driving product direction and development, strategic alliances, and scaling the sales, marketing and support organizations globally.

Lee comes to Socialtext from Adobe Systems, where he led Adobe’s enterprise marketing and vertical market segments. Previously, he held several executive leadership roles at Cisco Systems, ranging from Vice President (VP) Worldwide Small/Medium Business Marketing to VP Worldwide Enterprise Marketing. Lee also held key management positions at Banyan Systems, including General Manager for the messaging business unit. He was co-founder of Beyond Inc., developers of the award-winning BeyondMail product, and holds four patents in messaging, workflow and privacy technologies. Lee has a B.A. in Physics and B.S. in Engineering and Computer Science from Harvard College and an MBA from M.I.T. Sloan School of Management.

$30 at the door

Gourmet dinner and wine are included.