Thursday, June 18th, 6:30pm–9:00pm

Join the editors of CRM magazine in SoHo, NY for a free roundtable discussion on integrating social media and CRM.

It’s a small wonder why social media has been one of the hottest topics to hit the CRM industry of late. Social media enables customers to express their feelings about a company, product, or service to a wide network of people. Companies have a better way to listen to what their customers are saying and social media gives those companies the tools to interact. This level of interaction can help organizations make better decisions about their customers, products, services, policies, procedures, etc., and improve customer loyalty and advocacy.

The following experts will participate in the roundtable discussion:

Lon Safko, co-author of Social Media Bible
Warren Sukernek, director of content marketing at Radian6
John Rourke, CEO of Bantam Networks

We’ll kick off the evening with a sneak-peak preview of Bantam Live, a Web-based social CRM service, launching publicly this summer. CEO John Rourke will discuss team collaboration within a social CRM system and the “real-time stream” for sales teams to collaborate and get work done.

After the roundtable discussion, schmooze with the editors, social media experts, and CRM practitioners over appetizers and drinks, sponsored by Bantam Networks.

This is an educational and casual networking event for professionals in sales, marketing, and customer service.

For a detailed look at social media and CRM, we’ll bring copies of the June issue of CRM magazine, featuring our special social media package, “Who Owns the Social Customer?”