Conversion Rate Optimization Professionals' Association

Phillip Klien - CRO Persuasion Techniques: Your Website's Best Salesperson

November 28, 2012 · 1:00 PM
Webinar

Humans are emotional creatures but online strategies do not focus on emotions.

This webcast will focus on persuasive messaging techniques and explores a case study on how to improve conversion rates in an eCommerce setting using Robert Cialdini's framework from the best-selling book, The Psychology of Persuasion and Influence.

Follow Phillip on Twitter @pklien

Phillip has an active role with web analytics and adserving in Latin America. He is also co-founder of Predicta, an adserving and web analytics software/service provider in Brazil that was selected by Fast Company as one of the most innovative companies in 2012.

Phillip is also a tutor for the award-winning UBC Award of Achievement in Web Analytics and helped develop measurement guidelines for the IAB. He is the founder of BTBuckets - a free on-site behavioral segmentation and targeting platform and SiteApps - app store for websites.

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Tricia McCune

Great webinar today! I learned a lot and got some great book recommendations. Thanks for picking such a great topic.

0 · November 28
Mike Perla

For those of you who missed the presentation you can see it here: http://youtu.be/GJ_vahd01_M

0 · November 28
Mike Perla

Due to a recent product launch (Oct 23rd), Philip has to push back the webinar date. A link to the webinar registration will be added to this event description when I can finalize details.

0 · November 4