Sep 11, 2013 · 6:30 PM
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Previously a nice-to-have and tack on to brand communications, sustainability communications is increasingly becoming an integral part to brand marketing campaigns. What works and what doesn’t? Why? Case studies from consumer goods can help us get a grasp of what are the trends in sustainability communications and what we can expect to see in the near future.
In a change to the previously posted programme for this Meetup, we are very pleased to announce that Ilaria Pasquinelli will give a presentation on this topic in place of Melissa Davis, who is, due to unforeseen circumstances, not now available to come to the Meetup and present.
Ilaria is an international marketing expert with a ten years track record in the fashion and retail industry. She has advised businesses across four continents and worked on marketing and sustainability projects for United Nation’s agency International Trade Centre, DFID and the Dutch governmental organisation CBI. She writes for the Guardian Sustainable Business, Sustainable Brands and has sat on the judging panel of the Guardian Sustainable Business Awards 2012. Ilaria is co-founder of texSture, the sustainability and innovation think-tank for the fashion industry and has a Master’s Degree in Marketing.
NB: For logistical reasons this particular Meetup is being held on a Wednesday evening rather than our more usual Tuesday evening. Space is limited so if you would like to attend then please sign up early to reserve your slot. If your plans change subsequently then to be fair to any members who might be on a waiting list, kindly change your RSVP status to reflect this at least 24hrs before the Meetup. Please don’t be a ‘No show’ on the evening itself unless you really do have to pull out at the last moment and then for good reason. As always, a cash bar will be available on the ground floor of the venue, so if you wish to purchase any liquid refreshment for consumption during the Meetup (which you are welcome to do) then please arrive at the venue a little before time so that we can start promptly and devote sufficient time to informal networking after the presentation and subsequent discussion.