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CSR and Social Media; a talk by Taz Burwaiss

  • Jan 8, 2014 · 6:30 PM
  • This location is shown only to members

At our programme planning meeting in November, the issue of CSR and Social Media was identified as a highly relevant issue going forward into 2014. Hence we are very grateful that Taz Burwaiss, who is one of our co-organizers, has offered to give a talk and lead discussion on this topic. Taz has several years digital marketing experience working in the B2B corporate sector and is presently working as a social media executive for a number of global brands.

At this Meetup Taz will be discussing a number of issues including…

The meaning of CSR

The problem with social media

The purpose of social media

Using social media to build trust

Using social media as a listening tool

Using social media to deepen relationships on both an intellectual and emotional level with the customer

And much more…

Taz is presently social media executive at i2i Events Group. He has worked in the corporate sector for a number years, as well as having had significant experience working in the charity sector and 3rd sector. Taz graduated from Newcastle University with an MA in media and journalism, while also acting as president of People & Planet society for 2 years.

After the talk and discussion there will also be the usual opportunity for networking. Furthermore, as always, for those attendees that might not have been to this venue before, please do not confuse it with Ye Olde Cheshire Cheese in Fleet Street! A cash bar will be available on the ground floor of the venue, so please come a little before time if you wish to purchase drinks so that we can start promptly. Space is limited, so if you are genuinely interested in coming to this Meetup please sign up early. If your plans change subsequently please amend your RSVP prior to the Meetup so that if there is a waiting list other members can take your place if it turns out that you can't make it on the night.

Finally, kindly note that, although at present we don’t charge either for membership of the group or for attending Meetups, a box for voluntary donations will be available at the Meetup for any attendees who might wish to supplement the kind support of our current sponsors in terms of defraying our running costs.

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  • Jill P.

    I enjoyed the presentation but it was a bit lacking in terms of CSR content and relevance. Sparked some excellent debate!

    January 10, 2014

  • Adrian P.

    Taz aptly illustrated some of the potential benefits and pitfalls of Social Media as a communication channel for CSR ( for example as regards transparency) from the standpoint of how this channel is currently used for communicating with customers. His talk sparked off some very interesting discussion on points such as:- who might be the gatekeepers of social media messages in, say, corporations? What might be the best channel, e.g. twitter, linked-in, facebook in terms of communicating on CSR? How do you measure that the message is getting through (re-tweets?). Do you only tweet or re-tweet 'good-stuff? Would depending too much on electronic channels mean that expertise in face-to-face communications might be lost? All in all a very good evening and great that many attendees stayed behind afterwards to network.

    2 · January 9, 2014

  • Abhishek V.

    Hey guys...

    Wishing everyone a merry Christmas !

    I would also like to ask a small favour from my fellow peers.
    Recently I participated in Abu Dhabi Sustainability week contest and my blog post needs 'likes', 'tweets' and 'share' to narrow my chances to win.

    Kindly read my blog post and please vote for it if you assess that's its a decent blog post.

    Thank you :D

    December 24, 2013

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