Speaker on Anti-Spam Law and Networking

The Calgary Marketing Club next event is on Wednesday March 12th at 5pm, at Bronco Lounge, formerly Viscous Circle,[masked] Street SW, Calgary.

The new Canadian Anti-Spam law will provide a number of challenges for marketers. - What evidence of double opt in do you need? - How do you get people to opt in on social media?
- That fantastic database of clients that you have been mailing for the past five years, how do you manage to keep it intact?

At 5:30, Martin Kratz, Q.C., Head of Intellectual Property at Bennett Jones Law Firm, will speak on the new Canadian Anti-Spam Law. Martin has a reputation for practical interpretation that will provide very valuable to anyone who manages social media, or handles client or prospect databases.
This will be followed by a structured discussion focusing on marketing and social media implications. I know this is a hot topic and the opportunity to discuss and share best practices with your peers should make for a lively and valuable kick off meeting. There will be time for networking after the discussion.

Feel free to forward this invitation to other marketers in your network.

Overview:
Canada's new anti-spam law is in effect as of July 1, 2014 and exposes non-compliant individuals to penalties of up to $1M and organizations to penalties of up to $10M. D&O liability and a private right of action (deferred for a period) add to the risk. The new law is very complex. The presentation should permit organizations to assess some of the elements of the new law and will identify steps it can take in its compliance efforts. Specific issues relating to marketing and also social media would be covered.
Bio:
Martin Kratz Q.C., Head of Intellectual Property at Bennett Jones LLP. Martin is an internationally recognized lawyer who has more than 285 publications on intellectual property, technology law and related topics. Martin leads the anti-spam practice for Bennett Jones.
Graeme Harrison, a member of Bennett Jones anti-spam compliance practice, works with the firm's Intellectual Property and Technology practice.

Join or login to comment.

  • Jack Z.

    If you have questions related to the new Canadian Anti-Spam Law - CASL - email me or post them here as I am in the process of contacting someone from CRTC to clarify a few points regarding the new law.

    March 14, 2014

  • Jack Z.

    I just wrote a couple blog posts related to CASL - if interested check them out >> http://www.zedpromarketing.com/

    March 14, 2014

  • Maria

    Too bad I got sick and had to leave in the middle of it. It was very helpful information and clarified a lot of details about the CASL. Thanks to Bennett Jones!

    March 13, 2014

    • Victoria B.

      Hope you are feeling better now, Maria

      March 13, 2014

  • Jack Z.

    Anyone who wants the presentation email me at succeed (at) zedbiz.com

    March 13, 2014

  • Jack Z.

    Direct From Martin:

    We also promised some links that would be resources for your members:

    Here is our anti-spam learning centre: http://www.bennettjones.com/CASL
    We are updating it on an ongoing basis and expect to add more articles (including additional marketing focused content) in the coming weeks.

    Here is the Industry Canada Information Centre (with many FAQs): http://www.ic.gc.ca/eic/site/030.nsf/eng/h_00050.html Here is the CRTC's anti-spam site which also has useful information. http://www.crtc.gc.ca/eng/casl-lcap.htm

    March 13, 2014

  • Jacqueline D.

    Just wrote a blog about it. Maybe the feds are trying to save Canada Post by disallowing 90%of all email. (www.tenato.com/blog)

    3 · March 13, 2014

  • Kimberley P.

    Don't know about anyone else but so far my morning has been discussions with our owners, and our Marketing Coordinator and reviewing both CRTC and Bennet Jones sites for more information. We are coming up with a plan to record the information within our CRM. A Great way to do this is creating a project if your CRM allows and recording the seminar last night and any discussion, documents found, etc to that project. It will go a long way to proving your due diligence as they talked about last night.

    3 · March 13, 2014

  • Jacqueline D.

    Glad they took the time to do this -- thanks Bennett Jones!

    1 · March 13, 2014

  • Debbie P.

    Very interesting and timely subject. Glad we got microphones for the speakers

    March 13, 2014

  • Andrea J.

    Excellent information. Now I just have to wade through it!

    1 · March 13, 2014

  • Kimberley P.

    Great event last night, very informative. Thank you to the organizers.

    2 · March 13, 2014

  • Lisa Marie G.

    Great topic with very useful information! Thanks to all who made this event happen!

    2 · March 13, 2014

  • Victoria B.

    Great to see so many marketers out. Depressing message from Martin & Graeme, clearly communicated and very relevant and practical. I knew some but not all that needs to be done before 1st July. Thank you for a great session.

    3 · March 12, 2014

  • Vipul

    Will miss this event today, look forward to attending next event.

    March 12, 2014

  • Janet B.

    My apologies for not making it today. Please keep me posted on future events.

    March 12, 2014

  • Kali R.

    I'm at a client's office! So sorry to miss Martin, but I look forward to having him talk again at nextstepYYC.

    1 · March 12, 2014

  • Roger

    t:@west17media

    March 11, 2014

  • Roger

    t:@west17media

    March 11, 2014

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