The Calgary Marketing Club next event is on Wednesday March 12th at 5pm, at Bronco Lounge, formerly Viscous Circle,[masked] Street SW, Calgary.
The new Canadian Anti-Spam law will provide a number of challenges for marketers. - What evidence of double opt in do you need? - How do you get people to opt in on social media?
- That fantastic database of clients that you have been mailing for the past five years, how do you manage to keep it intact?
At 5:30, Martin Kratz, Q.C., Head of Intellectual Property at Bennett Jones Law Firm, will speak on the new Canadian Anti-Spam Law. Martin has a reputation for practical interpretation that will provide very valuable to anyone who manages social media, or handles client or prospect databases.
This will be followed by a structured discussion focusing on marketing and social media implications. I know this is a hot topic and the opportunity to discuss and share best practices with your peers should make for a lively and valuable kick off meeting. There will be time for networking after the discussion.
Feel free to forward this invitation to other marketers in your network.
Canada's new anti-spam law is in effect as of July 1, 2014 and exposes non-compliant individuals to penalties of up to $1M and organizations to penalties of up to $10M. D&O liability and a private right of action (deferred for a period) add to the risk. The new law is very complex. The presentation should permit organizations to assess some of the elements of the new law and will identify steps it can take in its compliance efforts. Specific issues relating to marketing and also social media would be covered.
Martin Kratz Q.C., Head of Intellectual Property at Bennett Jones LLP. Martin is an internationally recognized lawyer who has more than 285 publications on intellectual property, technology law and related topics. Martin leads the anti-spam practice for Bennett Jones.
Graeme Harrison, a member of Bennett Jones anti-spam compliance practice, works with the firm's Intellectual Property and Technology practice.