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Book Club: Content Strategy For Mobile

About The Book: You don’t get to decide which platform or device your customers use to access your content: they do.

Mobile isn’t just smartphones, and it doesn’t necessarily mean you are on the move. It’s a proliferation of devices, platforms, and screensizes — from the tiniest “dumb” phones to the desktop web. How can you be sure that your content will work everywhere, all the time?

Karen McGrane will teach you everything you need to get your content onto mobile devices (and more). You’ll first gather data to help you make the case for a mobile strategy, then learn how to publish flexibly to multiple channels. Along the way, you'll get valuable advice on adapting your workflow to a world of emerging devices, platforms, screen sizes, and resolutions. And all in the less time than it takes you to fly from New York to Chicago.


Purchase paperback or ebook from A Book Apart Store

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  • Cody

    Excellent meeting. Very interesting discussion.
    Dominic mentioned something about browsers misidentifying themselves. I think he was referring to this.

    http://superuser.com/questions/113020/why-does-internet-explorer-call-itself-mozilla

    March 28, 2013

    • Cody

      Awesome thanks. :)

      March 28, 2013

    • Randy C.

      Artifacts of war. What was the flashpoint? Frames vs no frames?

      1 · March 28, 2013

  • Dominic S.

    Hey thanks everyone. You're an awesome gang, I'm very happy I hopped in to take a few beers with you. I just came across this image, I thought it reflected some of yesterday's conversations : )

    https://fbcdn-sphotos-c-a.akamaihd.net/hphotos-ak-prn1/553043_434675113286617_1678979257_n.jpg

    March 27, 2013

  • Randy C.

    Agreeing with Martin; excellent discussions held and was a great opportunity to meet new faces.

    1 · March 27, 2013

  • Martin S.

    Excellent meetup, lots of different perspectives enthusiatically shared.

    1 · March 27, 2013

  • Andrew J W.

    For those interested, I added a photo here that shows the subtle intervention by Safari offering to use the app instead.

    ( It's not entirely clear how to point to that photo so hopefully you can find it! :/ )

    March 26, 2013

  • Calgary U.

    Just updated the location to Hop In Brew once again. Hope to see you all there!

    March 25, 2013

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