Our presenter tonight will be Kevin Woods. Kevin will speak to us on the topic of "How to Become a Listening Organization." According to Kevin, small businesses often have trouble identifying what their customers really want as opposed to what we think they want. By learning to listen, really listen, we can serve our customers better and increase sales.
Kevin Woods has 30-plus years of experience in strategic planning and market strategy development for small business, non-profit organizations, health-care organizations, and local government units. He has assisted organizations in Michigan, Illinois, Minnesota, Wisconsin, and Indiana make more informed decisions about the future of their organization and the road to market success. He has helped new and established businesses and conducted market feasibility studies for new businesses and new housing developments.