Web Analytics 102 + Google Analytics Tips and Tricks

  • September 13, 2010 · 6:30 PM
  • Myjive (at NC Music Factory)

Bermon Painter (@bermonpainter) will be presenting this meetup and web analytics & some tips + tricks with Google Analytics. Don't forget to answer the questions when you RSVP. You might win a nifty prize. Based on the initial feedback we'll increase the level of discussion a bit and ignore some of the basic bits of analytics. The meetup will break down like this: Rethinking web analytics: 7:00 - 7:30 There's so much data at your fingertips, but so few insights. I want to move beyond typical and common clickstream data that just answers what and move on to the why. Knowing the why will give us insight and help us make intelligent, actionable decisions on the web. Google Analytics Tips + Tricks: 7:30 - 8:00 It sounds like most folks in the group have a decent grasp of analytics which is awesome. We'll dig in and cover some down and dirty advanced tips + tricks.


  • Tracking e-commerce transactions

  • Tagging, tracking and running reports on marketing campaigns

  • Tracking events (this is my absolute favorite tool, and you'll learn a little javascript)

  • Working with multiple sites and subdomains

  • Configuration best practices

  • Segmentation and filters


Q&A: 8:00 - ? The tips + tricks will probably blur into the Q&A. Bring your questions/problems and I'll see what I can answer or at a minimum find you an answer after the meetup. Directions to MyJive There were a few problems finding MyJive last time (including myself who ended taking a "shortcut" via Google Maps that led me to a dead end street). Google maps is dirty, filthy liar so be careful if it tries to take you off of Graham Street. The easiest way to get there (and the only way I really know) is from N. Graham St. MyJive is just north of Elmwood & Pinewood Cemeteries in the same office space as Creative Loafing. Going north on N. Graham Street: If you're inside the 277 loop you'll travel north on Graham Street and stick to your left hand lane. You'll go under the 277 underpass then take your first left on Seaboard Street. There will be a left hand turn lane and I believe they have a big sign up with an arrow to "NC Music Factory". NC Music factory will be on the right just after Maxwell Street. MyJive is the building across from the Black Bear Saloon there's a guest parking area in-between with a few parking spots. If those are full you can park on Seaboard St or if you keep following Seaboard St. it'll do a 90º turn to the right and become Hamilton St. View a custom Google Map that highlights parking and the building that MyJive is in.

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  • Bermon P.

    The slides and notes from this meetup are posted over in our forums. http://www.charlotteux.org/mess...­

    September 20, 2010

  • Bermon P.

    The slides are over here http://www.slideshare.net/cltux...­

    September 14, 2010

  • Laura M.

    Can't wait for part 2! Excellent info.

    September 14, 2010

  • James K.

    excellent presentation and presenter! coming from a traditional design background i was impressed by how freely participants offer and exchange information. looking forward to future meetings.

    September 14, 2010

  • Bermon P.

    @matt No worries. Uploading the presentation and some notes shortly.

    September 14, 2010

  • Matt M.

    Looking forward to the online presentation. Sorry I was late as that was very informative. Good stuff.

    September 14, 2010

  • Bermon P.

    @teresa Good idea. I think we'll do some kind of workshop in the near future with some case study type info.

    @flaviu We should've. It was on my MBP...next time ^_^

    September 14, 2010

  • Flaviu S.

    Awesome!!!! Also, we should have played SC2 afterwards.

    September 14, 2010

  • Teresa R.

    Good stuff Bermon, thanks! I think a good follow-on would be some tips on analyzing the data and maybe some before/after case studies. Just a thought. :)

    September 13, 2010

  • Chris C.

    Ahh you guys are making me choose between UX and PHP...uhh same day and time. Decision...decisions

    August 30, 2010

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