March 18 · 6:30 PM
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Many products and services promise to be the easiest, smartest, and best things ever. The problem is, they're not – and this disconnect between marketing and reality is building a web of skeptics.
Fortunately, anyone can build trust with users by setting realistic expectations and meeting them. And Stephanie Hay is going to help you get started in three areas: writing candid content, crafting helpful user experiences, and maintaining users' confidence even when you "fail."
Whether you're redoing your portfolio or crafting your company's website, you'll leave Steph's energizing talk with a renewed sense of confidence that being genuine is actually the best.
About Steph Hay
Stephanie Hay (@steph_hay) is a content and UX specialist whose clients include UIE and Happy Cog. She has spoken at conferences from SXSWi to Lean Startup, and her articles have appeared in publications such as A List Apart, UX Magazine, and Web Standards Sherpa.
Steph — who is a resident mentor at 500 Startups — co-founded FastCustomer, founded NovaCowork, and co-organizes the (Washington) DC Lean Startup Circle.
She has an M.S. and B.S. in journalism from Ohio University, where she anal-retentively earned 4.0 GPA’s while also competing as an NCAA Division-I springboard diver in 1- and 3-meter events.