December 5, 2013 · 5:30 PM
Join the Charlotte American Marketing Association as we host a discussion about the art and science of retargeting. Only 2-5% of people convert on their first visit to a website? Retargeting at its best is a powerful and effective means to engage and inspire your audience. However, few marketers retarget correctly. Successful retargeting respects the user and provides them with real value at the right time. Brian Easter tells you how to get creative, test new strategies, and create ads that speak to customized audience segments, providing them with real value.
5:30 pm – 6:00 pm: Networking
6:00 pm – 7:00 pm: Presentation
7:00 pm – 7:30 pm: Audience Q&A
About our Speaker
Brian Easter is Co-founder and CEO of Nebo, a human-centered digital marketing firm founded in 2004. Under his leadership, Nebo has enjoyed nine straight years of growth, has never laid a single employee off and has won over 100 awards in 2012/2013.
Brian is known for being a fierce advocate for the end user, a vocal supporter of animal welfare, and writing and speaking about weighty subjects. He is an Appalachian State University alumnus with 15 years of experience in digital marketing. In the beginning stages of his career (or about a millennium in internet time), he helped organizations optimize for dinosaur-like platforms such as Alta Vista and Lycos.
An energetic and passionate speaker, Brian has presented at SES, SEMPO, AMA, the INC 5000 Speaker Series and other industry events. He has also been published in publications such as Ad Age, iMedia, Mobile Marketer and Social Media Today.
This event is free to current paid members of the Charlotte American Marketing Association and Myjive employees. Guests will need to pay $5 through PayPal online here or at the door.
If you'd like to become a member of CAMA, please visit www.jointheama.com.
Myjive will be our venue host. Pizza and soft drinks will be served at the event as part of your registration.