Most people know that the days of the passive consumer where Don Draper and friends could sit in their spacious offices on Madison Avenue and tell consumers how they ought to think and feel are long gone. With the emergence of social media brands have all of a sudden become listeners. Instead of pushing content at their consumers, brands can now have real conversations with them.
Leading edge brands and companies like Doritos, Quirky, Womadz and 99 Designs are now taking those conversations a step further. Talking is great, but why not tap into the latent creativity and ingenuity of your consumer base. Anyone can have a great idea so why not give everyone the power to contribute. Instead of a couple engineers trying to solve a problem, why not have 20,000. Instead of having a couple of creatives coming up with new ideas and messaging, why not have several thousand.
In this new, fast-paced world, brands can no longer stick to 50-year-old methods for sourcing their marketing creative. Join Diek Minkhorst, founder of Womadz as he discusses the dramatic shift brands are making in engaging with the new “prosumer” to leverage their talents and help drive brands forward.
NOTE: This event is free to current members of the Charlotte American Marketing Association and Packard Place tenants.
Guest will need to pay $ 5 through PayPal online here or cash only at the door.
Consider joining at www.jointheama.com All are welcome to join us for this discussion.
5:30 - 6:30 - Networking
6:30 - 7:30 - Presentation and Open Discussion
7:30 - 8:00 - Networking & Wrap-Up