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Search Engine Optimization (SEO)

Next meeting of the Charlottesville WordPress Meetup will be 6-8:00 PM on Monday, September 8, 2014 at the UVA Darden School, classroom 120.  We're meeting a week later than normal because September 1 is Labor Day weekend.

Topic:  Search Engine Optimization (SEO).  Tips for ensuring your WordPress site is as SEO-friendly as possible, including:

• WordPress plugins for SEO your site should not be without

• Why implementing Google Analytics is so important (and why it’s better than just using JetPack)

• Top SEO best practices to ensure your website will be found in search engines, such as Authorship, meta tag usage, and link building do’s and don’ts

Speaker:  Sarah Wyland serves as an Account Executive at Charlottesville-based digital marketing agency Marketing Mojo, managing both search engine optimization (SEO) and pay-per-click advertising (PPC) campaigns for a portfolio of clients. Sarah has 5+ years of digital marketing experience and has worked with a number of WordPress websites, including her own personal website, to improve natural search rankings and reach client goals.

FoodWhispering Woods Web Design will once again bring pizza, but please bring your own drinks.

Directions. From the airport, stay straight on Airport Road until you reach the traffic light at the intersection of Airport Road and Route 29. Turn right on Route 29 and proceed south for approximately 9 miles to the City of Charlottesville (Route 29 will become Emmett Street). Turn right onto Arlington Boulevard (at the intersection, you will see a Wells Fargo bank). At the end of Arlington Boulevard, turn left onto Massie Road. Darden Boulevard is the second right. Stop at the Gatehouse (if open), the first building on the right, for parking pass and registration.  Classrooms are located in building straight ahead.  Building should be unlocked.  Ask for directions to classroom, or follow signs within building.

Internet:  Internet access will be available, so bring your laptop!

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  • A former member
    A former member

    Ran out of space but thanks a ton to the organizers and additionally to Joe at Whispering Woods for the pizza. :)

    1 · September 9, 2014

  • A former member
    A former member

    Sarah did a great job, and supplied a lot of information. Honestly, prior to this meeting it was my opinion that SEO was the 'used car salesman' of the digital industry; a lot of hacks and misinformation. However, Sarah addressed much of my doubts and showed there is a real need for optimizing markup, copy and other meta information. What is the point of building a great website if no one is able to find it?

    Improvement suggestions for next time: A loose agenda will be helpful, if only to guide the night along. For example, attendee introductions was mentioned several times, but we skipped right over that! I would also suggest that prior Q/A is submitted in writing, as a respect to the speaker. Sarah did a great job of staying on her toes all night, but I feel much of the conversation became too specific to users issues. Also, more structured time for networking at the end would wrap up a great evening!

    All in all I'm happy I attended and will be there next month!

    Cheers!

    2 · September 9, 2014

  • David D.

    lot of information! I might have liked more on WP specifics on how to better use the platform we all use. I am sure there is more to WP, like the tags, that if we better used them would bring us more traffic. Also, a list "The Top 10 Things We All Can Do/Use on our WP sites that would help our SEO" would be an excellent list of things. Maybe Sarah can put that together as a summary.

    2 · September 8, 2014

  • Charles H.

    Thank you Nick!

    August 12, 2014

  • Nick S.

    I will reserve the room.

    August 12, 2014

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