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The Importance of Engaging Customers

  • Jun 25, 2013 · 5:30 PM
  • This location is shown only to members


Do your teams have a real connection to their customers? Join us as we explore how to best engage customers with Agile teams that may have multiple customers and end users. Hear a story of what happened when we built a product without including our customers and learn pitfalls to avoid. We’ll discuss how to handle it when your development teams receive customer feedback that changes their course and examine the layers between our teams and the end user. Discover techniques for getting full circle feedback from the customers to the development team and ensure that you’re delivering what your customers value.

Learning Outcomes

  • Hear why customer engagement is so important
  • Explore techniques for engaging your customers
  • Hear a story of missing customer feedback, taking strides to recover, and discover pitfalls to avoid
  • Learn ways to complete the feedback loop from your customers to your development teams
  • Learn how to prioritize customer feedback for your teams


Maria Matarelli and Danny Sack

Maria Matarelli is a Certified Professional Coach and works with management teams, executive teams and individual project teams, consulting large enterprise environments in Agile adoption. Maria enjoys traveling to consult organizations and speak at both national and international conferences. Maria is the Founder and President of the Illinois Regional Agile Users Group, an Agile Coach and Trainer with Bevill Edge, and is published as one of the contributing authors in a Business Leadership Book Series. Maria is passionate about working with people and organizations to inspire agility.

Danny Sack is a Senior Product Manager at HERE where he develops the global product strategy for location based products.  Prior to HERE he held various roles in Product Management / Marketing for Rand McNally, NAVIGON, Fellowes, and Motorola.  Danny has an MBA with concentrations in Marketing and Finance from the Chicago Booth School of Business.  He lives in Lincoln Square with his wife, Lynn and their daughter, Ellen.

As always, pizza and refreshments will be provided.

If you can't make the meetup, please change your intention to "no".


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  • Maria M.

    Good to see everyone who attended! Great discussion and engagement!

    June 26, 2013

  • Stephen P.

    I have a conflict. See you next time.

    June 25, 2013

  • Jay G.

    Conflicts with another meetup.

    June 24, 2013

  • A former member
    A former member

    I'll be out of town in Wisconsin that week. See you guys at the next one!

    June 19, 2013

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