January BC Meeting - Email Marketing

  • January 8, 2013 · 6:00 PM

Come learn about the newest updates to email marketing with Adobe Business Catalyst.

In the last few months, Adobe has released some incredible new features to the email marketing module that partners and end users alike need to know about.

Scott Shefler from Chicago Digital will be demoing practical uses of the following new functionality:

In-Context Editor for Email Newsletters (BETA)

Using InContext Editing mark-up, you’re now able to define editable regions inside the HTML code of your email newsletter templates. Editable regions can be applied on both static (text, links, images or html) or dynamic (modules) content. When your client goes to edit the content of this template, they’re only manipulating the raw content itself, and hence are unable to break elements or the overall layout.

Modules inside Emails

BC enables you and to insert dynamic modules such as news items and blog posts inside email marketing campaigns, using a completely revamped Module Manager. These modules are then dynamically rendered when the campaign is sent, so the recipient sees the latest content.


Learn and Discuss

As always, discussion is not limited to the presentation topic, however the main focus of this month's meeting will be to discuss email marketing.


Presentation starts at 6:30 and there will be networking before and a discussion/QA after.


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